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Posts Tagged ‘Wierd magazine’

“I had been thinking about this project for a long time.  As a camera fanatic and a product builder, this was something I seemed destined to do.”
Jim Jannard on developing the RED camera

Today the folks over at RED announced plans for the release this year of their RED EPIC camera.  To date RED cameras have been used on over forty feature films including The Informant! starring Matt Damon, District 9, and David Fincher’s The Social Network. What’s amazing about that if you don’t follow such things is the RED Digital Cinema Camera Company hasn’t even existed for five years.

Jim Jannard founded the compnay in 2005 and when he released the specs for his newly designed camera many laughed. Jannard didn’t come from a Hollywood background or with lots of camera experience. What he did have was passion and vision. As well as some cash, investors, and  business expertise that included running and founding a company he used to own; Oakely sungalsses.

He pulled together a team of expert engineers and designers and the like to make something special.

“We needed a bunch of guys who were inventors to come up with entirely new ways of getting to the finish line.”
Jim Jannard Wierd magazine

His new RED  company began taking deposits for the camera in 2006. At the 2007 NAB convention they released footage that (Lord of the Rings) director Peter Jackson had shot on the yet to be released RED camera. The footage stunned a lot of people and it caused a backlog of orders.

“There’s talent on the streets, kids with ideas who have stories to tell and never get a chance. Up to now, they’ve been limited to tools that confine their stories to YouTube.”
Jim Jannard

Maybe Jannard and his team haven’t changed Hollywood yet, but the fact they are even mentioned at all in an eight part series (so far) on an overview of film history shows the potential they have to change the future. Keep in mind that the company has been in business less than five years and has only been selling cameras for a couple years now.

But its combination of high quality images and low costs to own many have said it is the film blow for films to technically still being shot on film.

“This is the camera I’ve been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don’t know how Jim and the RED team did it–and they won’t tell me–but I know this: RED is going to change everything.
Steven Soderbergh

Soderbergh’s last few films have been shot with the RED camera.

Scott W. Smith

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