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Posts Tagged ‘Who Moved the Cheese?’

“I think ultimately, when broadband comes. that there’s going to be a lot of entertainment that will be run through the Internet, and I think that’s going to be a big factor in the near future.”
George Lucas in April 2001
Interview with Joe Rice

Over the weekend I was preparing to pare down my film library and flipped through the book Digital Cinema: The Revolution in Cinematography, Post Production, and Distribution by Brian McKeran and found that Lucas quote.  It’s amazing what’s happened in less than ten years since that book was published in 2005.  In fact, when Lucas made that comment about entertainment running through the Internet You Tube was still a few years away from being launched, there were Blockbuster video stores all over the United States, and Netflix was still a decade away from announcing it was getting into the original content business with House of Cards starring Kevin Spacey.

Makes me wonder what what the world will look like in ten years. Just maybe it will look a little like this nugget I used in Screenwriting Outside L.A. 101:

“I think that the Internet is going to effect the most profound change on the entertainment industries combined. And we’re all gonna be tuning into the most popular Internet show in the world, which will be coming from some place in Des Moines.”
Steven Spielberg to Katie Couric on the NBC today show in 1999

We’re not there yet, but there are things happening in unlikely places all over the world. I’ve been saying for years that an unlikely place could be West Des Moines, West Africa, or just east of the Hollywood sign in West Covina. But since Spielberg mentioned Des Moines let me give you two examples of what I’ve seen happening there.

When I lived in Iowa I was DP on a short film where I worked with actor Brendan Dunphy. One of the sharpest, smartest, most talented, nicest and best looking people I’ve ever worked with. Check out his website if you looking an actor who looks like Tom Cruise did around age 30.  And if his looks and my praise don’t intrigue you, how about knowing that he’s a trained entomologist who when not acting or writing plays works with bugs at Iowa State University in Ames. (See article Acting Bug by Carole Gieseke.) You’re going to see more of Dunphy in the future either in Hollywood or on the Science Channel—if not from some Internet show in Des Moines that Steven Spielberg produces. (Never bet against a guy from a small town in Iowa, with Hollywood looks,  who’s also performed Hamlet on stage.)

Brendan Dunphy

Brendan Dunphy

Dunphy was also part of the team (along with Paul David Benedict, Scott Siepker) that produced Iowa Nice that received over a million views on You Tube. (It also helped them land gigs with ESPN producing videos with the same snarky–but less profane– humor.)

And back in 2005, a group of filmmakers in Des Moines did win in 2005 Best Film at the 48 House Film Festival for their short Mimes of the Prairie. (Second place was a film from San Francisco and third place was a film from Paris.)

P.S. Greatest missed opportunity in Internet entertainment?  “ [In 2000] We offered to sell a forty-nine-per-cent stake and take the name Blockbuster.com. We’d be their online service.”  Reed Hastings, CEO of Netflix in The New Yorker article Outside the Box, Netflix and the Future of Television by Ken Auletta. At peak in 2004 Blockbuster had 9,000 stores, at the end of last year closed all but 50 franchisee owned stores (in Texas and Alaska), and shut down their mail-order service. The reason ?

“Blockbuster ran through a series of owners, investors and managers as it struggled to compete with Netflix’s mail-order DVDs, cable’s video-on-demand, Redbox’s vending machines and streaming services online. Blockbuster not only failed to reinvent itself; it also neglected its stores, which grew shabby and increasingly reliant upon sneaky late fees.”
Al Lewis, Wall Street Journal 2013 

Recommended reading at least once a year: Who Moved the Cheese? by Spencer Johnson. Especially for anyone in the film/video/photography business.

Related Posts:

The Prophet Ben Hecht
New Cinema screenwriting (part 2)
Putting the Bust in Blockbuster (written in 2010)
Screenwriting and the Little Fat Girl in Ohio (2.0) The prophet Francis Ford Coppola

Related Links:
Des Moines, where regular folks can live the rich life, NBC Today
The Best Places for Business and Careers, Forbes
(Des Moines tops the list in 2013)

Scott W. Smith

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