“The whole goal is to tell our story… Every single day the task of our social media accounts is to help tell the story of what it’s like to be a Clemson Tiger.”
Jonathan Gantt
Digital & Creative Director, Clemson University Athletics
@ Jonathan_Gantt
It’s not only police departments now that have social media departments producing content, colleges athletic programs are also telling their story as a way to connect to students, donors, alumni, and to attract new recruits.
In the Sports Illustrated Social 100 Clemson came out #1 for their excellent use of Twitter, Instagram, Vine, videos, etc. In 2015 alone they are said to have had 27 million views across all platforms. The really amazing thing about Clemson University is it doesn’t have a film school (I don’t believe they have a TV major either) yet much of the content being produced are being done so by students.
Way back when I was a walk-on football player at the University of Miami and film major there all I remember the team having is a 16mm camera that filmed practices for coaches and players to watch. Fast forward to today and there are millions of people watching their favorite players prep for games. I’ve seen videos where even mundane fitness drills or workouts are made interesting. (And it’s not just football teams—or male sports— that are covered and followed.)
And schools are just in their infant stages of using all of this technology so this is a growth trend for people wanting to work in production. It’s not all done in 15 second bursts, and you can see longer narratives starting to be developed.
“The Dream is our biggest production to date. The Dream tells the story of a young boy who dreams of becoming a Clemson Football player and running down the Hill for the ‘most exciting 25 seconds in college football’ and chronicles his journey to the moments before his dream becomes a reality. It’s not common for athletic departments to produce fictional short films in house, so we’re very proud of this one.”
Jonathan Gantt
And if you want to dig deeper, here’s a video that unpacks the inner workings of how Gantt, digital content coordinator Nik Conklin & their social media team at Clemson work their magic:
P.S. If you’re down in south Florida and handy with a DSLR and/or After Effects connect with someone in the social media department and help the Miami Hurricanes and their new head coach Mark Richt rebuild the dynasty in Coral Gables.
“When you can have a positive effect on people’s lives and help them reach their dreams, that is the best reward a teacher can have.”
Ralph Clemente
“A teacher who can arouse a feeling for one single good action, for one single good poem, accomplishes more than he who fills our memory with rows and rows of natural objects, classified with name and form.” Goethe
Ralph Clemente in his Valencia College office/Photo by Don Burlinson
Earlier this month filmmaker and educator Ralph Clemente died only three weeks after finding out he had pancreatic cancer. He was a professor of mine at the University of Miami and known for his infectious inspiration—and Arnold Schwarzenegger-like accent.
In the late eighties he helped start the film program at Valencia College in Orlando where he and his students would have a hand in producing 47 feature films. Over the years the program allowed students to work with Oscar-nominated actresses Julie Harris and Ruby Dee, and Oscar-winning director Robert Wise (who also edited Citizen Kane). Steven Spielberg once called the program, “one of the best film schools in the county.”
Clemente actually had the distinction of being part of the inspiration for a couple of the filmmakers who would go on to make The Blair Witch Project, as well as just this past November having a small part playing a woodman in Game of Thrones.
That Game of Thrones episode was directed by David Nutter who was also Clemente’s student at Miami. Clemente produced Nutter’s first featureCease Fire (which starred an up and coming actor named Don Johnson) which helped launch Nutter’s career that’s included directing gigs on The Sopranos, The X-Files, Entourage, and Band of Brothers. Clemente and Nutter remained friends over the decades so I wasn’t surprised that he hired Clemente as an extra on the set of Game of Thrones shot in Ireland.
(Note: For the younger DSLR crowd, and those totally unfamiliar with Nutter or Clemente, as Vincent Lafort continues making the transition from photographer to filmmaker he’s recently been shadowing the Primetime Emmy-winning Nutter on production sets. It’s all one big interconnected tribe.)
Clemente was born in Germany and actually had his first acting role at the age of two. He moved to Florida as a teenager, studied acting, ending up serving in the Army, before going on to work in TV and film and landing at the University of Miami as filmmaker-in-residence for ten years.
What a life, right? But his legacy is the film program at Valencia which just earlier this year had a 20th Anniversary film festival to celebrate some of the films he and the school helped get made including Sealed with a Kiss which he directed from a script written by his wife Emily.
What sets the Valencia program apart is its early vision. In the late 80s, Disney and Universal built film studios in Orlando, and enough features and TV shows were being shot here (Parenthood, From Earth to the Moon, Passenger 57) that it looked like the promises of central Florida becoming Hollywood East were more than hype. But what there wasn’t a lot of was support personnel grounded in the area— grips, gaffers, camera assistance, etc.
Greg Hale, one of the producers of The Blair Witch project, went through the Valencia film program and more recently worked as an assistant director on The Avengers and Django Unchained. Producer/DirectorBen Rock was also a student of Clemente’s:
“One of the best lessons Ralph teaches is that production should be fun…My best memories of Valencia are of Ralph, working the set, joking around, telling stories, keeping everybody’s morale up.” Ben Rock Vitae Magazine
Clemente always encouraged his students to take chances and I remember editing a student project at Miami where I risked using a Willie Nelson song (Nelson wasn’t quite as hip in Miami in the 80s as he would be with hipsters in Miami today) and it turned out Ralph loved Nelson’s music and would later use one of his songs in a feature he produced.
In college I also remember going to Mardi Gras in New Orleans with a couple of friends on one long weekend road trip but made it back in time for his class on Monday. When I told him I was just off a 12-hour drive to make the class he laughed and told me my grade just went up.
I don’t know how many hundreds or thousands of people Clemente touched in his life, but he was one of the good guys. In fact, Ralph also had students work on public awareness projects including Make-a-Wish, Health Care for the Homeless, and His House Children’s Home (for abused and neglected kids) which helped raised awareness, donations, and resulted in some adoptions.
This blog is the overflowing of the good influences in my life and part of that DNA is my time spent with Clemente in Miami. And just to come full-circle, since January of this year I’ve been producing projects at Valencia College and while my tools are not film and Moviola’s anymore, what I learned from Ralph Clemente transferred well to digital cameras and non-linear editing. But beyond the technical aspects and production tips you commonly learn in school, Clemente had an upbeat spirit that was less common.
Related posts: The Perfect Ending (The day one of Ralph’s former students won an Emmy for directing Game of Thrones)
P.S. “Ralph R. Clemente Scholarship” at Valencia Foundation, 1768 Park Center Drive, Orlando, FL 32835 or complete online donation form by selecting the Designation “Ralph R. Clemente Scholarship” at donate.valencia.org.
“The former Buffalo Bills QB [Jim Kelly] has endured more pain, grief and disappointment than many nations, and it’s only getting worse.”
Rick Reilly ESPN March 4, 2014
“Hope is a good thing, maybe the best of things, and no good thing ever dies.”
Andy Defresne in The Shawshank Redemption
Indirectly—and I’ll explain in a minute—but now that he’s facing surgery tomorrow for an aggressive form of cancer I wanted you to keep him in your thoughts and prayers.
Kelly’s not a screenwriter, but once said he’d written the script for his life that included coaching his son Hunter one day. But Hunter was born with a genetic disorder and died in 2005 when he was 8-years-old. Jim and his wife Jill founded Hunter’s Hope Foundation in honor of their son. In times like that I’m always reminded of the words of Roy Hobbs in The Natural, “My life didn’t turn out the way I expected.”
To one degree or another that’s true of every person who’s ever lived on this planet. I think that’s why stories dealing with struggle are so universal. Our culture celebrates power and strength, but it seems to be in moments of weakness where real and lasting impact takes place.
“His ability to lose, and lose big, and yet handle it, is so impressive to me. This has all made him an even better person than before, more patient even. It’s made him want to help even more people than before.”
Jill Kelly on her husband Jim who had part of his jaw removed last year due to cancer
For those of you who don’t follow football, Kelly is a member of the Pro Football Hall-of-Fame and from 1986 to 1996 was the quarterback for the Buffalo Bills.
My path crossed Kelly’s in August of 1981 at the University of Miami in Coral Gables, Florida. I was a first year football walk-on and Kelly was the starting QB. I was so low on the totem pole that as practices first started I didn’t even have a “U” on my helmet. That’s the truth. But I did have “Smith” written on tape across top front of my helmet, and perhaps the only conversation I ever had with Kelly was when he said, “Hey, Smitty” and he threw me the ball to warm his arm up before practice.
For Kelly who would later be the only QB to take a team to the Super Bowl four years in a row, that moment probably doesn’t make his highlight memory reel. But if you’re a first year walk-on and you’re catching a football from the starting QB you don’t forget that moment. But that’s not how Kelly changed my life.
In high school I was an all-conference football player but lacked size, grades, and about anything else that would make a college offer me a scholarship. But I still had this desire to play major college football. I went to a community college for a year to improve my GPA and also worked at a small newspaper as a sports writer and photographer. So as I looked for a college that had a good passing program (and a solid film school) I landed on Miami as the perfect fit.
Because Miami has won more national championships in football than any other school in the last 30 years, people forget before Kelly led the Hurricanes to a Peach Bowl victory after the 1980 season—Miami hadn’t even won a bowl game since 1966. I liked the direction head coach Howard Schnellenberger was taking the team and dreamed about catching passes from Kelly who was fresh off being the offensive MVP in that Peach Bowl.
So to a certain extent I lived that dream on a very, very micro level. I often joke that I had a the shortest career of any player who ever wore a Hurricane uniform in a game. I dressed out for exactly one JV football game playing exactly zero downs—and then dislocated my shoulder in practice, had surgery, and walked-off. (Didn’t even make the team picture that was taken later in the season.) About the only other thing Kelly and I have in common is we both had shoulder surgery done by the team physician Dr. Kalback.
But if it hadn’t been for Kelly I don’t think I would have chosen the University of Miami. So that’s indirectly how he changed the course of my life. With playing football out of my system I decided to head to California to finish film school, met my wife, etc. etc, etc.
So if you’ve enjoyed any aspect of this blog over the years–know that Jim Kelly played a part in all of this. There’s a wake behind great leaders where they have a positive impact that they are totally unaware of.
Please keep he and his family in your thoughts and prayers because he’s one of the good guys. And consider donating to Hunter’s Hope as they seek to alleviate the pain children are suffering from Krabbe Disease.
P.S. When Kelly was first drafted by the Buffalo Bills he says he actually cried, because he did not want to play in a cold weather climate. And before he joined the Bills, he played in the USFL in the Astrodome for the Houston Gamblers. But as the USFL folded he reluctantly joined the Bills. Lesson there is sometimes when we go to the places we don’t want to go magical things can happen.
Update 4/8/14: Doctors decided they could treat Kelly this time with radiation and so this week he begin radiation treatment five days a week for the next seven weeks for his skin cancer (squamous cell carcinoma).
“After graduating in 2007 [University of Miami], I knew I wasn’t ready to move to LA. My chops as a writer weren’t sharp enough to survive the Hollywood meat grinder. I needed time to hone my craft, so I moved back to Boston and worked at an Italian restaurant delivering pizzas. The best part about living at home was that my expenses were minimal, so every cent I earned went toward my wagons-west-fund. I wanted to make the most of this interim period, so I dove headfirst into writing feature specs. I wrote nonstop. Most of the scripts never saw the light of day, but my skills evolved with each completed draft. I was finding my voice.
During this time, I also made five short films. It was startling how much my directorial endeavors informed my writing. Listening to actors breathe life into your dialogue is a humbling and instructional experience. You start to understand how conversations translate from the page to the set, and how to craft dialogue with a naturalistic ear, while still retaining the narrative thrust essential to story progression.”
Screenwriter Will Simmons (His script Murder City made The Black List in 2012) Go Into the Story interview with Scott Myers
P.S. Often we only read interviews of writers after they’ve received a measure of success in the films they’ve made or after their first film has been a box office hit. What’s great about the six-part interview Will Simmons did with Scott Myers is it shows us a screenwriter in mid-step. Though none of Simmon’s feature scripts have been produced, he does have deals in the works at Warner Bros. and is repped by UTA and Energy Entertainment. It’s important to point out that Simmons made a couple short films in college, and five short films after graduating. And his early writing in school led him to an independent study in screenwriting during his senior year of high school. So while he’s a hot young writer now, keep in mind that his writing journey so far has taken 10+ years. As screenwriter Bob DeRosa wrote, “There are no shortcuts. There is only hard work. Perseverance. Luck. Craft. Failure. Success. Mistakes. And yes, dreams that come true.”
In his Go Into The Story interview Simmons said, “I have sort of an old-school, blue-collar mentality when it comes to work ethic, so instead of making excuses I just write nonstop.”
In the last few days I’ve glanced at filmmaking from Japan. I followed some rabbit trails and it’s lead me right back to the Midwest and David Bordwell over in Madison, Wisconsin. I have quoted Bordwell before, but was unaware that he wrote a whole book on one of Japan’s greatest filmmakers. The bad news is Ozu and the Poetics of Cinema is out of print, the good news is the entire book in available online for free.
The film scholar with long-standing ties to the University of Wisconsin at Madison has an arrangement with the University of Michigan’s Center for Japanese Studies where you can download the entire book as a PDF file. Bordwell also did the audio commentary for Ozu’s An Autumn Afternoon. (Criterion Collection). You can read more of his writings at David Bordwell’s website on cinema.
I confess to dropping the first film history class I ever took at the University of Miami. I just wanted to make films. Not do a boring examination of dead filmmakers. Never understood the fascination with dates and influences. I’m not sure when that all changed for me but it probably had something to do with an interview I saw on Martin Scorsese where I began to understand the depth of his knowledge and appreciation of film history.
If you want to improve your appreciation of films, Bordwell’s writings are a great place to head.
“Filmmakers know more than they say or can say. They have secrets, some of which they don’t know they know. Let’s try to bring their tacit knowledge to light; let’s expose their secrets. Will that dispel the mysteries we cherish? Only if we cherish mysteries for their own sake. Know of how artists both rely upon and surpass their craft won’t diminish our admiration or dilute out experience. It’s illuminating to learn that Rembrandt starts from the portraitist’s standard schema for rendering eye sockets but them by applying looser brushwork conjures up a flickering glance. What seems an alchemist’s lair becomes a kitchen, where recipes are transformed by trial and error and spontaneous flair. Creation is demystified, and knowledge increases our appreciation and enjoyment.” David Bordwell Konban-wa, Ozu-san
Creativity is more about connecting influences rather than just making something up . An example is one of the greatest Japanese films ever is Ozu’s Tokyo Story which was co-written with Kogo Noda. (Ozu & Noda, one of the all-time great director/writer teams, wrote 13 films together,) But that great film was inspired by the 1937 American film Make Way for Tomorrow. (That film was written by Vina Delmar, and was based on the book The Years Are So Long (1934) by Josephine Lawrence (and a play by by Helen Leary & Noah Leary).
Lawrence was born in Newark, New Jersey kept a strict three-hour writing schedule at night after work. She wrote over thirty books for young people, and one adult novel before she wrote The Years are so Long.
“Never quit. It is the easiest cop-out in the world. Set a goal and don’t quit until you attain it. When you do attain it, set another goal, and don’t quit until you reach it. Never quit.”
Coach Bear Bryant
Tonight’s BCS game between the 13-0 Alabama Crimson Tide and the 13-0 Texas Longhorns is high drama. Two long-standing, unbeaten college football programs battling for the national championship. (Mini-screenwriting lesson; Drama is conflict and there’s nothing like putting two equal (and successful) opponents against each other and taking them to the end of the line in a battle that will crown one as the victor.)
Over the years I’ve been to both Tuscaloosa, Alabama and Austin, Texas and found them both have their own unique vibe. The University of Alabama has played college football since 1892 and has won 12 National Championships and has had a cast of characters over the years including Bart Starr, Joe Namath, Ken Stabler as well as the coach of coaches, Paul “Bear” Bryant. (Heck, even Forrest Gump played ball there.) This year’s team has Heisman Trophy winner Mark Ingram on its side.
But in the last decade or so Alabama’s football teams have not shined so brightly. They’ve shuffled through five coaches over that time trying to get back that winning tradition. They brought Nick Saben in to get them back on track and gave him a $32 million contract. The September 2008 cover of Forbes magazine asked about Saben, “Is he worth it?” Even if the doesn’t win tonight, the answer is yes.
The University of Texas at Austin on the other hand has won four national, has had two Heisman Trophy winners, and their legendary football coach is Darrel Royal. If you want to read a knock your socks of book on college football read Gary Shaw’s Meat on the Hoof, about his days as a player at the University of Texas.
The championship game tonight pitting #1 against #2 in Pasadena should be a great game. Drama at its best.
This week is the first time since 1954 where Bobby Bowden is not coaching college football. Last week he won his last game as the head football coach at Florida State University, where he had been head coach since 1976. Bowden also has an Alabama connection having been born in Birmingham, played his freshman year at the University of Alabama before transferring to Howard University (now Samford University in Birmingham), where he also began his coaching career.
Bowden led FSU to two national championships and is the second winningest coach in Division 1 college football history. Congrats on a great career Coach Bowden–one that is not only measured in wins, but in respect and appreciation. He also helped change how football teams from Florida are perceived. Since 1984 teams from the state of Florida have won nine national championships in football which is a staggering number. Bowden probably would have had a couple more national championships if they would have made a couple field goals against the University of Miami.
Speaking of the University of Miami, when I was in Florida last month I happened to catch Billy Corben’s documentary The U that was featured on ESPN’s 30 for 30. One write-up on the documentary said, “For Canes fans, this will be a reminder of what they loved about this team. For Canes haters, this will be a reminder of what they hated about this team.”
Many don’t know how controversial the documentary is in Miami. In the film, the Miami football program is not always shown in a positive light and it’s been reported that the school made it known to former players and coaches they would rather they not participate in the documentary. Corben definitely played up the bad boy image of the program (yes, rapper Luther Campbell is featured so that gives you a hint), but I think he also did a fair job of showing the rough areas where many of the players were from. They were playing for respect and they got it. (Well, respect mixed with a little hatred. Is calling a program “classless” its own form of trash-talking?) Miami’s program hasn’t been around since the 1800’s so it’s still working on being refined like those southern gentlemen in Alabama.
The U also takes time to show how Howard Schnellenberger was the architect for building a championship program out of a school that just a few years earlier was thinking about dropping football. The football program has not been without its scars, which makes it all the more amazing that in the last 25 years they have won five national championships—more than any other school during that time.
And who was Schnellenberger’s mentor? That happened to be none other than Bear Bryant. Schellenberger was an assistant at Alabama and helped Bryant lead the school to win three national championships in the 60s. Schellenberger was also an assistant on the 1972 Miami Dolphins Super Bowl championship team that is the only pro team to ever go undefeated in a single season. In fact, I’d love to produce a documentary on just Schnellenberger.
In fact, to the University of Miami officials and/or alumni who didn’t care for the documentary The U and want to produce another angle to the story, give me a call. I was a briefly a walk-on player in the early 80s (still have my letter from Coach Schnellenberger), was a film major there, and have a couple decades of experience producing, directing, writing, shooting and editing many award winning projects.
The Miami football team doesn’t need a sugar coated version of the program, but their are other dimensions that could be covered that were missed on The U documentary. A good start would be interviewing players like Jim Kelly, Warren Sapp, Vinny Testaverde and coaches Bowden, Larry Coker, Steve Spurrier and Mark Richt (the Georgia coach who was also a player at Miami, and an assistant at FSU). Corben and his rakontur production team covered a lot of ground, but Miami football is its own mini-series & soap opera rolled into one, and you can only cover so much ground in an hour and a half.
Anyway, many eyes will be on Southern California tonight, but not because of USC, UCLA or the latest movie—but for two teams from fly-over country who have risen to the top of their field.
“We’re in the midst of a digital revolution that allows you to shoot, edit, and distribute your films for virtually nothing. You have the possibility of creating a You Tube sensation.”
Jason Reitman
writer/director (Juno, Up in the Air)
Last year I wrote a couple posts about the direction of the digital revolution (part 1, part 2) and nothing has slowed that down. Recently Jason Reitman traveled to Florida to promote his film Up in the Air (which was just nominated for a Golden Globe) and spoke to the film students at the University of Central Florida and the University of Miami.
In an interview with film critic Roger Moore of the Orlando Sentinel this is what Reitman said his advice is to students:
“When I talk to student filmmakers, I tell them ‘Read as much as possible. Write as much as possible. Go read (director) Robert Rodriguez’s book Rebel Without a Crew. Get the mistakes out. Write bad. Direct bad. Learn how to tell stories as you do. Find that short film that says exactly who you are and the stories you want to tell. Make it and submit it to the festival process and realize that you may be great, you may be terrible. You won’t find out until you try to get other people to judge your work.'” Jason Reitman
Orlando Sentinel December 2009
“I don’t think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you might nudge the world a little or make a poem that children will speak for you when you are dead.” Above quote spoken by character Henry in The Real Thing: A Play written by […]
