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Posts Tagged ‘The Social Network.’

*Minor spoiler

“The hardest thing for me is getting started. I really need to get loaded up before I start writing. I hardly ever have been able to ‘see’ the whole thing at the outset, but if I ‘see’ the opening I can begin.”
Aaron Sorkin
Screenwriter, The Social Network

In the Script magazine article The Truth (?) About facebook, Bob Verini writes about Aaron Sorkin’s work on The Social Network “After months of research, having his clandestine meeting with sources and poring over the input to his Facebook page (screenwriter Sorkin) realized that the opening had come to him. Sorkin told Verini:

“I knew that it would be Mark (Zuckerberg) being broken up with by a girl; Mark going back to his dorm, blogging and hacking; starting Facemash; Facemash going viral; and a present-day legal deposition. Once I had that, I had my foot in the door and I wanted to write it.”


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“I had been thinking about this project for a long time.  As a camera fanatic and a product builder, this was something I seemed destined to do.”
Jim Jannard on developing the RED camera

Today the folks over at RED announced plans for the release this year of their RED EPIC camera.  To date RED cameras have been used on over forty feature films including The Informant! starring Matt Damon, District 9, and David Fincher’s The Social Network. What’s amazing about that if you don’t follow such things is the RED Digital Cinema Camera Company hasn’t even existed for five years.

Jim Jannard founded the compnay in 2005 and when he released the specs for his newly designed camera many laughed. Jannard didn’t come from a Hollywood background or with lots of camera experience. What he did have was passion and vision. As well as some cash, investors, and  business expertise that included running and founding a company he used to own; Oakely sungalsses.

He pulled together a team of expert engineers and designers and the like to make something special.

“We needed a bunch of guys who were inventors to come up with entirely new ways of getting to the finish line.”
Jim Jannard Wierd magazine

His new RED  company began taking deposits for the camera in 2006. At the 2007 NAB convention they released footage that (Lord of the Rings) director Peter Jackson had shot on the yet to be released RED camera. The footage stunned a lot of people and it caused a backlog of orders.

“There’s talent on the streets, kids with ideas who have stories to tell and never get a chance. Up to now, they’ve been limited to tools that confine their stories to YouTube.”
Jim Jannard

Maybe Jannard and his team haven’t changed Hollywood yet, but the fact they are even mentioned at all in an eight part series (so far) on an overview of film history shows the potential they have to change the future. Keep in mind that the company has been in business less than five years and has only been selling cameras for a couple years now.

But its combination of high quality images and low costs to own many have said it is the film blow for films to technically still being shot on film.

“This is the camera I’ve been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don’t know how Jim and the RED team did it–and they won’t tell me–but I know this: RED is going to change everything.
Steven Soderbergh

Soderbergh’s last few films have been shot with the RED camera.

Scott W. Smith

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Once upon a time…back in the 80s while in film school I did some assisting for a fashion photographer in L.A. and I noticed that his digital Minolta digital light meter was easy to use and asked a teacher at school why film people didn’t use a digital meter. He said the Spectra light meter (that you had to add slides to and make calculations) was the standard for the industry.

Today Spectra light meters are digital, but that’s when I first realized how slow Hollywood is to change. In the 90s as non-linear work stations for audio and video editing started to gain ground there was much debate in Hollywood in the role of this technology. Flat bed film editing systems (Steenbeck, KEM, Moviola) were the standard in the industry for decades and many said that would never change.

AVID made a splash at the 1989 National Association of Broadcasters (NAB) basically saying that the future of video editing was about to shift dramatically. There were plenty of scoffers but within a couple years a small number of feature films started to be edited on the AVID and by the mid-90s there were dozens being edited on the system that was said would never replace traditional film editing. In 1996, the first film to be edited on an AVID (The English Patient) won an Academy Award for editing (Walter Murch) and also won best picture. Today almost all feature films and TV programs are edited on an AVID or some other kind of digital non-linear editing system.

The evolution and demise of traditional film and sound editing was actually a fairly slow process because it was expensive at first, untested, and required a new way of doing things. (Plus the streamlined techology of the editing process threatened jobs making it not real popular in some circles. ) I first worked on an AVID in 1994 and instantly loved the way you could try new edits without having to use a splicer and tape.  But not everyone agreed with the new way of doing things, and unless he’s recently changed Steven Spielberg still edits the old school way and it’s worked out pretty well for him.

Cameras have been a little slower in changing over to the digital side. Many independent filmmakers embraced the digital cameras instantly because it eliminated the high cost of film and its related expenses. And just like on the editing side many have said that tradition film cameras would never be replaced. The image of a 35mm film is beautiful and once again that has been the way that movies have been made for over 100 years.

But as the digital cameras improve in quality more and more directors and cameramen and making the switch to the digital cameras. And not just for costs. Star Wars Episode II: Attack of the Clones was shot with the Sony F-900, Slumdog Millionaire was shot with the Viper camera, and both Arri and Panavision also have digital cameras. It’s getting harder and to deny the digital shift taking place. But the somewhat affordable RED camera is causing the most excitement for independent filmmakers around the country.

David Fincher came up through the ranks working at ILM and directing music videos before going on to direct Alien 3, Seven, Fight Club, and The Curious Case of Benjamin Buttons. He is currently shooting The Social Network (about the founders of Facebook) which was shot on the digital Red EPIC camera. Here is what he said recently about digital cameras totally replacing film cameras;

“The writing is on the wall. If you don’t believe me, I have some stock in Kodak I’d like to sell you, because this is just not the way motion pictures are gonna be made three years from now.”

For a more technical explaination here is the cinematographer of that film had to say;

“To say that RED and the new Mysterium-X Sensor is impressive is tantamount to saying that Napalm is a little itchy. The sensor’s increased resolution is an obvious bonus but the expanded latitude especially at the high end and the dynamic color range makes this camera a tremendous asset to any cinematographer’s arsenal. The Mysterium-X’s amazing ability to handle both mixed color temperatures and low light situations affords us exciting opportunities to push the boundaries of our craft.”
Jeff Cronenweth, A.S.C.

The chances are good that wherever you live in the United States there is at least one RED camera nearby. You write the script, he or she shoots the film (shoot the digital will never sound right), and see what happens. And, of course, there are plenty of other cameras out there  that can do a solid job. But the day is coming where at least from the technical side the same cameras used on Hollywood features will be commonly found in your neck of the woods.

Scott W. Smith

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