Feeds:
Posts
Comments

Posts Tagged ‘STEPHANIE PALMER’

“When I was an executive at MGM, I was dying for that next person to come in the door and have a piece of material that I could use or purchase. Finding a quality piece is actually really hard.”
Stephanie Palmer

The past couple of days I’ve been involved in various meetings, emails, and phone calls regarding a video project featuring three former NFL players. Ever since reading Stephanie Palmer’s book Good in a Room  back in 2008, there hasn’t been a meeting I’ve attended where I haven’t been aware of her basic principles. What I like about Stephanie’s work is the cohesiveness of her message– “How to sell yourself (and your ideas) and win over any audience.” You won’t be 100% successful, but that’s a good goal.

As the former Director of Creative Affairs for MGM Stephanie not only has film development and production experience, but she’s been featured on The Today Show, NPR, the Los Angles Times, Script Magazine and spoken at Google’s San Francisco office. Earlier this year she started a blog on her website. Here are a few links that I hope you find helpful:

5 Ways To Pitch Like Ron Howard

What David Simon’s Pitch for “The Wire” Can Teach US About How to Sell An Original Idea

How Screenwriter Evan Daugherty Scored a $3.2M Payday for “Snow White and the Huntsman”

The Original Pitch for “The Break Up”

On the Good in a Room website you can also sign up for the free course 7 Days To Create A Better Pitch For Your Screenplay. Here’s an example of the course from Day 5 on writing a one-sentence pitch.

“I recommend using the following formula with five elements:
‘My story is a (genre) called (title) about (hero) who wants (goal) despite (obstacle).’
This may seem limiting, but by using these five elements in this order, when you begin testing your pitch, you’ll be able to identify which of the five elements people like or don’t like.”
Stephanie Palmer

Check out her book, blog & website if you’d like to improve being “good in a room.”

Related posts:

Learning to Be Good in a Room (part 1) — An interview I did with Stephanie back in ’08 when her book first came out.

Learning to Be Good in a Room (Part 2) 

The Inside Pitch (Insights from WME Story Editor Christopher Lockhart)

Screenwriter/Salesman Pete Jones
 (A great example of being good in a room)

Scott W. Smith

Read Full Post »

“Everybody lives by selling something.”      Robert Louis Stevenson

“Tell stories! Great Speechifying = Great Storytelling. Period.”    Tom Peters

Stephanie Palmer’s Q&A on her book “Good in a Room” generated the second highest views to this site. (Right behind “The Juno-Iowa Connection” after Diablo Cody won the Oscar for Best Original Screenplay.) So I thought it would be worth exploring a little more in detail.

According to Stephanie (a former MGM executive):  “Good in a room” is a Hollywood term referring to creative people who excel pitching at high-stakes meeting. 

 

Outside of Hollywood being “good in a room” may be pitching an investor in your project. In advertising circles around the world it may be trying to get a client excited about your creative ideas.

Let’s not kid ourselves, public speaking is part of being good in a room. The thing that many people list as their #1 fear. If you’re a writer who pumps out great thoughts and people send you a check without you having to get out of your bathrobe then you can probably afford to skip learning to be a public speaker.

For everyone else it’s a great skill to learn. But can one to learn to be a good speaker? Some of the answers found in the post “Can Writing Be Taught?” apply here.

First speaking is like writing, the more you do it the better you will become. A friend who is a fitness instructor told me years ago that the key to staying is shape is, “It has to be a lifestyle.” The results aren’t pretty when we try to jog a mile after a year or two layoff. But how can you practice public speaking?

One of the best places to go to learn and practice public speaking is joining Toastmasters International. I moved to L.A. when I was 21 and the first thing I did was follow everyone’s advice and buy a Thomas Bros Road guide for LA and Orange counties. (I used to drive 30,000 miles a year in those days and those spiral bound detailed map books were gold. I imagine these days in an GPS/Mapquest age those books are less in demand.)

But the first thing I wish someone would have told me to do was to join Toastmasters. It took years of prompting in Tom Peters books before I finally visited a club Toastmasters meeting and then (after a couple of years on the sideline) to join. I now have been a member of a Toastmaster group for two years and it has been a wonderful experience and I recently received my Competent Communicator certificate for completing ten 5-10 minute talks.

Here’s what Peters’ writes in his book Brand you 50 (50 Ways to Transform Yourself):
Join Toastmasters. You are your own P.R. “Agency.” 

Building a local reputation is part and parcel of building Brand You. That means using any opportunity to…Tell Your Story.

 

Tame your (v-e-r-y natural!) fear of public speaking. There are doubtless lots of strategies for this. I am an unabashed Toastmaster fan. Toastmasters is a bit too structured for me, but that’s the smallest annoyance. It is the premier self-help organization  that has led hundreds of thousands to master Self-Presentation.

Toastmasters is a safe place to begin improving your speaking skills and with dues under $30. a year it’s one great investment. I am amazed to watch how people improve in just a couple of weeks. There are Toastmaster groups around the world…even in Iowa. There are probably several groups in your area that meet at all different times to fit into your schedule.

(Just learned from writer Lisa Klink’s blog that there is a Toastmaster flyer on display up at the WGA offices in Los Angeles. Could be an excellent networking opportunity for those in L.A.)

But Stephanie points out that being good in a room is more than just being a good speaker and pitching your ideas. It’s about building rapport. She says that in her experience as a studio executive the buyers are asking themselves if they want to spend a couple of years of their life working with you on a project.

“The Ultimate goal of ANY pitch is to establish an ongoing relationship with the person you are pitching…when I hear a two-minute pitch, I’m also checking out if this is the kind of person I’d like to do business with.”
Shelia Hanahan Taylor, Practical Pictures

Obviously your story must be solid but it helps if you’re likable as well. Stephanie lists three secrets for building rapport:

Secret 1: Allow yourself to really care about the other person and to be curious about who he or she is. Empathic interest creates trust.

Secret 2: Common ground cannot be faked or fudged. Rapport requires honesty.

Secret 3: The warmth that signifies true rapport is not something you can force. 

She unpacks these more in detail in her book so make sure you pick up a copy “Good in Room” and join Toastmasters as well. And embrace the fact that you are a salesperson. If you want to see a novice screenwriter be brilliant in a room find a DVD of the first season of Project Greenlight and watch how first time director Pete Jones does a master sales job on Ben Afflack, Matt Damon and Chris Moore as he pitched his story Stolen Summer which they did produce.

Where did Pete learn to be a salesman? He sold insurance in Chicago. (Always pushing for that Midwest angle, aren’t I?)

Speaking of Midwest angles —  in the latest Script Magazine (Vol. 14/Number 2) there is a photo of Kevin Costner from Field of Dreams.

Scott W. Smith

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“IS THIS HEAVEN?”

 

 

(That movie was filmed about an hour away from where I’m typing this blog and you can tour the Field of Dreams Movie Site from April through December.) Anyway, the photo of Costner in a baseball pitcher’s windup is in an article by Lee Zahavi-Jessup titled Perfect Pitch. It’s a solid article and a good read.

Zahavi-Jessup writes, “With a strong pitch, the writer is allowed an opportunity to display the brilliance, efficiency and creative prevalent in his 120-page screenplay in a focused and concise fashion.”  That takes practice.

I’ve also noticed online pitches starting to pop up and I don’t think that’s a trend that will fade away. I believe it will open the door for more writers outside LA to be able to pitch their stories. If all this seems too much to grasp remember the Milton Glazer quote, “Art is work.”

 

“A lot of the time it’s essential that you have some P.T. Barnum in your personality. That is, you have to know how to sell.

                                                        Andrew Marlow (screenwriter, Air Force One)

Copyright 2008 Scott W. Smith

Read Full Post »

 

“Let’s talk about something important…coffee’s for closers only.”
Alec Baldwin’s character in David Mamet’s Glengarry Glen Ross

“During my time as a studio executive at MGM, I had over three thousand pitch meetings where writers, directors, stars, and producers would try to persuade me to buy their ideas. Most of the time, ideas are pitched poorly.”
Stephanie Palmer

giarbook.png

Are you good in a room?

I mean can you convey those great ideas in your head (or in your script) to group of strangers sitting across from you? Have you thought about how you’re going to connect with them and get them excited enough about your ideas to actually pay you money? That’s what this blog is all about as we interview former MGM executive Stephanie Palmer as she offers advice on how you can improve your chances of selling your screenplay.

As I’ve said before, I started the Screenwriting from Iowa blog a couple of days after seeing the movie Juno and hearing the unlikely story of its screenwriter Diablo Cody. (Who happened to go to college in Iowa and is now known as Oscar-winning Diablo Cody.)

But another piece of the puzzle was writer Blake Snyder, author of the screenwriting book Save the Cat. I think Blake’s angle on screenwriting is the most refreshing I’ve read in the last decade.

He also has a blog (www.blakesnyder.com) and that’s where I learned about Stephanie’s new book called Good in a Room: How to Sell Yourself (and your Ideas) and Win Over Any Audience. Her book is directed toward helping screenwriters, but the book also applies to many business situations.

Stephanie was kind enough to take the time to answer some questions regarding her experiences in Hollywood and I think you’ll find them helpful in your journey.

1) How does one go from being born in Des Moines, Iowa to working on the biggest money-making movie in history (Titanic)?

Thanks so much for asking, Scott.  I’d have to say a combination of luck and hard work.  No one in my Midwestern family worked in Hollywood and I grew up in a house without a TV.  However, I read as many books as I could about the business, went to a great university and then started as an unpaid intern getting coffee, making photocopies and running errands.  Eventually, I worked my way up.  Titanic was just the beginning, but it was an incredible way to start.

2) You went from an unpaid production assistant to MGM Director of Creative Affairs. How did your degree in theater prepare you for that journey?

Well, I didn’t make that jump in one move.  I worked as an assistant for a couple years at Bruckheimer Films and at MGM, though I was given a rare internal promotion from assistant to executive.

In terms of how my theater experience prepared me for the executive side of the business, I think it helped me tremendously.  Many movie executives have backgrounds in business and finance, and sometimes, expertise in these areas is crucial.  However, I think that experience in storytelling is just as valuable.  My theatrical training helps me understand the challenges that creative people face.  With my knowledge of plays and experience directing and producing them, I have a wider body of knowledge to draw upon when developing a script or solving a production problem.

3) Carnegie Mellon has a long tradition of actors in Hollywood, did you find that being from Pittsburgh actually helped you after you moved to LA?

Being part of a network is always important, and so is having perspective.  Certainly, graduating from Carnegie Mellon put me in touch with previous graduates, one of whom helped me get my first job.  So that was incredibly important.  As well, coming from Pittsburgh, I was steeped in a culture that was more down-to-earth.  So when I got to LA, I had some perspective on the insanity.

4) In your time at MGM what did you learn that surprised you most about screenwriters?

How unprepared they were for meetings.  The fact is that the skills and talents required to come up with a great idea are different from the skills required to present it.  However, the skills that allow you to pitch effectively and with confidence can be learned by anyone.  I’ve seen the most shy, awkward people become good in a room—not because they transformed their personalities and became charismatic extroverts—but because they practiced the right techniques and developed their own style.

5) Now you have a consulting firm and have written a book called Good in a Room. Why is it important for a screenwriter to be good in a room if they’ve written a solid script?

Even great ideas don’t sell themselves because decision-makers generally don’t just buy scripts.  They invest in people who have great ideas.  Selling yourself is crucial to the success of your project.  When you sell something, you will be asked to make changes, adapt to new circumstances, and work with people whose opinions may differ from your own—for at least a year, if not more.  Therefore, before saying “Yes” to you and buying your script, the decision-maker needs to know if they like you, trust you, and can rely on you during the challenging process of making a movie.

6) A question that every writer outside of LA is interested in is “How does one get in the room in the first place?”

This is a difficult question to answer because there are so many different routes by which people have been successful.  Consider the story of Juno, where the writer of the script (Diablo Cody) was found by a producer who was just surfing the web, came across her site, and asked her if she’d written a screenplay.  To borrow from the cliché, she wrote something great and the world beat a path to her door.  I have seen that happen many times.

Of course, not every great writer gets discovered.  These days, to get in the room, at some point, you have to go where the meetings are actually happening.  This means… and I hesitate to say this… living in or near Los Angeles.  In my experience, only well-established writers can live somewhere else, then fly in for a week of meetings.  Everyone else needs to be ready to jump on opportunities when they happen.

I know that not everyone will want to move to LA, and it doesn’t seem fair to require it.  Why can’t you just write something fantastic and sell it?  Because studios and production companies aren’t just investing in your idea—they’re investing in YOU.  And if you’re not local, the perception is that you are not as committed to career as your competition.  It’s much more challenging to fulfill your function as part of the creative team.  Plus, you will have a harder time building your network and developing the relationships which help you get into the room in the first place.

7) Any closing advice for the writers in Iowa, India and other places beyond LA?

No matter where you live, you can develop your craft and learn how to present your ideas effectively.  One way to stay current is to subscribe to my free online newsletter, where twice a month I’ll send you a quick tip to help you refine and hone your meeting technique.  You can sign up at www.goodinaroom.com.  That way, when you do get that big meeting, instead of hoping that your script will do all the work (like most writers), you’ll confidently present both yourself and your ideas.  That’s what being good in a room is all about.


POSTSCRIPT
After I first posted this blog I heard from a writer in Minneapolis who was discouraged by Stephanie’s comment about screenwriters having to live in or near L.A.  Stephanie also said that, “In my experience, only well-established writers can live somewhere else, then fly in for a week of meetings.” It’s fair to say it makes the odds a little tougher on the L.A. outsiders if you go the studio route.

But there are other people around the country–around the world–who are writing and making films outside that system so don’t be discouraged. In fact, read my blog titled “Screenwriting from Ireland” that talks about the movie Once.  And this is as good a time as any to pull out a nugget I’ve been holding for the right moment and now seems as good as any.

Early in this blog I mentioned screenwriter & Save the Cat author Blake Snyder.  I asked Blake a while back if he had any encouraging words for screenwriters outside L.A. and here’s Blake’s response:
“I have said often that geography is no longer an impediment to a career in screenwriting. I know of one woman who decided to be a screenwriter in Chicago, wrote 5 scripts, sold 2 and got an agent and manager, all while never leaving the confines of her condo.  It starts with a great concept! You have a great idea and a great poster, if you execute that well, you will get phone calls — and deals.  The key is: the great script!  And that starts with the step by step process I outline in Cat!  Go get ’em!”

And the LA Times just reported that Brad Ingelsby, a 27-year-old who lives in the Philadelphia area with his parents and sells insurance for his father, just sold a script for $650,000 against $1.1 million. And just for the Midwest fans, the movie is set in Indiana. (I first learned about the Philadelphia sale via a helpful screenwriting site called mysterymanonfilm.blogspot.com.)

While selling insurance, I bet Ingelsby learned a thing or two about being good in a room. And, hey, if money is what drives you…I’m pretty sure the average insurance salesman makes more than the average screenwriter.

STEPHANIE PALMER helps creative professionals who want to perform better in high-stakes meetings, set up projects, secure financing, and receive better assignments for more money.  As the Director of Creative Affairs at MGM, she acquired screenplays, books, and pitches and supervised their development, including 21, Legally Blonde, Be Cool and Agent Cody Banks.  She has been featured on NBC’s Today, CBS’s Early Show, NPR, and in the Los Angeles Times. She is the author of Good in a Room: How To Sell Yourself and Your Ideas and Win Over Any Audience

Related Post: Learning to be “Good in a Room” (Part 2)

Copyright 2008 Scott W. Smith

Read Full Post »

%d bloggers like this: