“There’s enough land here (Florida) to hold all the ideas and plans we can possibly imagine.”
Walt Disney
Florida has had an awkward dance with movies for the past 100 years. While it’s had its share of feature films and TV programs filmed there over the years it’s almost as if the industry there is a façade. (Just like the above New York façade I shot on the Universal Studios Florida back lot last week.)
It looks real, but upon further investigation you see that it’s not–but stick with me there is a silver lining. You may recall in the 80s & 90s when Florida was calling itself “Hollywood East” as Disney and Universal were building studios. Some believe the studios were built for tourism from the start and word was that Disney even once hired people to push movie lights around when a tram went by.
But for a while it seemed to be working. Ron Howard and Steve Martin came to Orlando to make Parenthood, Wesley Snipes made Passenger 57, Nickelodeon was busy on the Universal lot, TV programs The Mickey Mouse Club, Superboy and Sea Quest were also shooting around Orlando.
Adam Sandler went to Central Florida to make The Waterboy, Director John Singleton to make Rosewood, Tim Burton and Johnny Depp to make Edward Scissorhands, Michael J. Fox to become Doc Hollywood, and Meryl Streep, Leonardo DiCaprio and Robert De Niro to make Marvin’s Room. Then it seemed like every other state and country got into the tax incentives for filmmakers game.
And then like a crew wrapping a production on location and returning home “Hollywood East” disappeared. Around the same time a handful of filmmakers educated in Orlando colleges made one of the biggest splashes in independent film history making The Blair Witch Project landing two of the filmmakers on the cover of Time Magazine. Then they all but disappeared as well.
Perhaps the greatest illusion of Florida is the fact that two of the greatest films ever made are set in Florida but neither were shot in the Sunshine State. Both Citizen Kane (listed as AFI’s top film) and Some Like it Hot (AFI’s top comedy film) were shot in California adding to the irony of the Florida film industry.
And most of Scarface, with a story set in Miami, was shot in California. But if you want to see what Miami’s South Beach looked like 25 years ago (gritty) then Scarface is the film to see because they captured well those great art deco exteriors. Even the classic Lauren Bacall & Humphrey Bogart film Key Largo was filmed mostly in California. See what I mean about Florida’s strange dance with the movie industry? But while movies about Florida are not always shot in Florida, Florida did doubled for the Amazon underwater scenes in the cult favorite Creature from the Black Lagoon.
The film industry first came to Florida at the turn of twentieth century and it looked like Jacksonville in North Florida would be a major player in film production. Dozens of films were made there and studios began to pop up to take advantage of the warm sunny days. But eventually the film industry chose Hollywood as it’s go to place to film around the year.
The greater Ft. Lauderdale-Miami -Palm Beach area has seemed positioned over the years to be a leader in the film industry and some fine films and TV programs have been made down there: Body Heat. The Jackie Gleanson Show, Flipper, Gentle Ben, Miami Vice, and most recently CSI Miami, Burn Notice, and Marley & Me written by South Florida reporter and author John Grogan.
And some iconic stars and well know have made films in Florida including Elvis Presley (Follow that Dream), Gary Cooper (Distant Drums), Frank Sinatra (Lady in Cement) and Paul Newman (Absence of Malice). Not to mention a cast of more recent movie stars including John Travolta, Will Smith, Tom Cruise, Jim Carrey, and Demi Moore, as well as Florida’s own legend Burt Reynolds have made movies in Florida.
On the surface when you step back from the picture what you see emerge in Florida’s 100 year movie history is that Florida doesn’t so much have a unified film industry –it’s one giant back lot. A great place for New York & California filmmakers to come and make movies and commercials. And they have made a lot of them over the years.
But when you look beyond the smoke and mirrors of “Hollywood East” you begin to a deeper foundation. Since I like to talk about screenwriting and regionalism you can’t get any more regional in Florida than The Yearling written by Marjorie Kinnan Rawlings. The novel won the Pulitzer Prize Novel in 1939 and it became a great film in 1947 and also was made as a TV film in 1994.
In a similar vein is Minneapolis born writer Theodore Pratt who after a time freelancing in New York spent most of the last 35 years of his life living in Florida and writing more than thirty novels that were set in Florida. His most well-known novel The Barefoot Mailman was made into a movie in 1951.
Zora Neale Hurtson was part of the Harlem Renaissance movement in the 20s & 30s and used her hometown of Eatonville, Florida as the backdrop for her most well-known novel Their Eyes Were Watching God. Oprah Windfrey produced the TV version of that book in 2005 starring Halle Berry.
As a quirky side note my high school and college creative writing/English teacher (and Zora Neale Hurston scholar) Annye Refore got me interested in Hurston’s work back in the early 80s and when I was in film school in California I talked to an actress named Cyndi James-Reece who I was taking an acting class with saying she’d be great in the role that Berry eventually played. (Reece went on to win Star Search one year and married Lou Gossett Jr.)
And of course there are a whole list of writers who have called Florida home over the years some whose work has become movies; Ernest Hemingway, James Michener, E.B. White, Harry Crews, John D. McDonald, Carl Hiaasen and Dave Barry to name a few.
But what about…screenwriters from Florida? Yes. Let’s see what we can find. Let’s start with writer/director Victor Nunez who though a UCLA film school graduate is known for his un-Hollywood films. In fact, he could be the poster child for regional filmmakers. The first film I saw of his was A Flash of Green that not only introduced me to his talent but also that of a young actor named Ed Harris. His next film Ruby in Paradise was Ashely Judd’s first film as a lead actress.
Nunez’s Ulee’s Gold starred Peter Fonda (who received an Oscar nomination) and was just the second film for a young actress named Jessica Biel. Nunez continues to make films but his day job is currently teaching film at Florida State University.
Which leads us to Tallahassee where FSU is and where screenwriter Robin Swicord graduated from. She recently got a screen story credit on The Curious Case of Behjamin Button, the David Fincher and Brad Pitt film that just opened yesterday. She also wrote the scripts for The Jane Austen Book Club, Memiors of a Geisha, and Little Women.
We are Marshall screenwriter Jamie Linden is also an FSU grad and Fort Lauderdale native Steve Conrad briefly attended FSU before going to Northwestern and eventually writing the script The Pursuit of Happyness starring Will Smith.
And while famed FSU football coach Bobby Bowden may not be a screenwriter I heard or read many memorable one liners come from him while growing up in Orlando. My favorite was when he talked about one player, “He doesn’t know the meaning of the word fear, in fact, looking at his grades he doesn’t know the meaning of a lot of words.
Screenwriter Melissa Carter who wrote Little Black Book starring Brittany Murphey and Kathy Bates is an FSU alum.
And while not a screenwriter (and who actually was an advertising-marketing major at FSU) I must give Cherylanne Martin a special mention because she has worked on a magic carpet ride list of feature films (about 30 total). Beginning as a production assistant in 1983 on Jaws 3-D (shot in Orlando), she worked her way up to second assistant director on Rain Man, first assistant director on Forrest Gump, unit production manager on Castaway, and more recently was one of the producers of Nancy Drew. Quite a career, right? (Years ago I crossed paths with Cherylanne when in a happy accident I met her father and he kindly past a script of mine on to her.)
And lastly (but the most highly rewarded FSU grad) is Alan Ball, the Oscar-winning screenwriter of American Beauty. (From the theater school where Burt Reynolds graduated from back in the day.)
I know there are many colleges in Florida doing media and theater training but none that have the fruit of the FSU program. (This coming from a Miami Hurricane mind you. Though it is worth mentioning that Sylvester Stallone did attend a few semesters at the University of Miami and later went back using his script for Rocky to finally earn his degree. It’s good to see that writing a film that wins an Academy Award for best picture is worth a few college credits.)
Native Floridian writer Connie May Fowler wrote the book and script Before Women Had Wings (BTW–I love that title) that became an Emmy winning movie starring Oprah Winfrey and Ellen Barkin.
Florida will always be place to shoot films and TV programs like the classic Sea Hunt starring Loyd Bridges, because of the local and weather. But I also believe there is a remnant left over from “Hollywood East” made up of actors and production people who will keep turning out independent features from time to time.
While I was in Orlando last week I stopped by and visited some old haunts; Building 22-A at Universal, Panavison Florida and some friends who now work at Full Sail (which does have the most amazing sound stages I’ve ever seen for students). The good news is Universal has had a solid run of booking their sound stages for the past 18 months with a variety of productions and we’ll have to see what this new economy brings.
The talent, studios, desire, film commission offices, and other infrastructures are in place for things to take off in Florida. But for whatever reason it seems like Florida as a whole as been in rehearsals for 100 years. I believe Florida is ready for its close-up beyond just attractive people running around on the beach. And that’s where screenwriters from Florida come into the picture.

Panavision Florida

Full Sail Stage
Florida is fertile ground for writers. It has an eclectic multi-cultural mix of characters and a large transient culture. (Heck, Jimmy Buffett’s had a long career writing songs about such people. And if you haven’t seen Errol Morris’ early documentary Vernon, Florida I’d recommend checking that out.) There are stories to be told from there and there just needs to be some screenwriters who can tap into the real Florida rather than Hollywood’s version of Florida.
Sidenotes: Orlando-based editor Oliver Peters who has edited features and documentaries (and a heck of a lot of corporate and commercials) has a helpful and informative blog called Digitalfilms for those of you interested in filmmaking. And to find out about production news in Florida (including tax incentives) contact Film in Florida. Florida also has over 50 film festivals including the Florida Film Festival hosted by the wonderful Enzian Theater in Maitland, Florida.
Text & Photos Copyright 2008 Scott W. Smith