Did you know the Midwest had a big part in the success of Sunset Boulevard? Not only was Gloria Swanson born in Chicago and William Holden born in O’Fallon, Illinois (just east of St. Louis) but Nancy Olson who received and Academy Award nomination in her supporting role in the film was born in Milwaukee, Wisconsin.
But it was a preview screening just north of the city of Chicago that first signaled there was a problem with the opening scene.
While few have seen the original opening of the movie since 1949 there are scripts kicking around with the original open. The opening scene takes place in a morgue where William Holden’s character Joe Gillis lies dead with other dead bodies of men, women and children. Then things get funky when the voices of the dead people begin to talk.
A MAN”S VOICE
Don’t be scared. There’s a lot of us here.
It’s all right.
I’m not scared.
And then they all continue talking about how they died and one asks if “Satchel Paige beat the White Sox yesterday?” to which the Gillis voice-over replies, “No I wouldn’t. I died before the morning paper came.” The tone Wilder was after was missed by that first audience in the Midwest.
“Because of the touchy subject matter. Paramount sought a venue far from Hollywood to preview the picture. Evanston, Illinois, seemed distant enough. After the opening credits, when the story moved down Sunset Boulevard and into the L.A County Morgue, the audience stunned Billy Wilder. Years later he recalled, ‘When the morgue label was tied on Mr. Holden’s toe, they started to scream with laughter. In the mood of hilarity I walked out of the preview, very depressed.’”
Close-Up on Sunset Boulevard
Paramount got the same negative reviews in Poughkeepsie, New York and Great Neck on Long Island. The release was delayed as Wilder took six months to make changes. When the film was released with changes in 1950 it was generally well received in the larger cities with some reviews having a clear understanding of the lasting value of the film. But the film was not a blockbuster hit. But it would go on to become what many have called the greatest film about Hollywood and in 1998 AFI would list Sunset Boulevard as #12 on its top 100 film list.