Posts Tagged ‘Justin Bieber’

“Science has failed this world.”
From the H+ trailer

“Humanity goes offline. Survival goes on.”
Tagline on H+: The Digital Series website

Back in the good old days of 2005 a new website emerged on the Internet called You Tube. The user-generated website quickly became a place to upload everything from young people lip-syncing songs, to dogs chasing their tails, to teenagers complaining about their parents. A year after it was launched Google bought You Tube for $1.65 billion. A good return on the initial $11 million investment.

I remember in 2007 trying to convince a client to put a video we produced on You Tube and them saying, “We don’t want to be associated with that.”

Fast forward to today—August 8, 2012—a whole seven years after the first short video aired on You Tube and see how the website has evolved. Is there any group, any brand, any business, any company, any politician who doesn’t want to be assoicated with You Tube? You Tube has launched careers. Where would Justin Bieber be today without You Tube? It’s even damaged a few careers. The bottom line it has impacted our culture and its influence can’t be ignored.

Today happens to be the launch of  H+:The Digital SeriesA big budget series developed specifically for You Tube. In a day and age when more people would rather give up their TVs than their computer, this appears to be a glimpse into the future. And the producers are not just looking at a North America audience.

“Through YouTube we have a potential worldwide base far greater than any other content platform. I want anyone with an internet connection to be able to experience this world.”
Producer Byran Singer
Indiewire article by Valentina Valentini

Yes, that’s the same Bryan Singer  who directed The Usual Suspects and X-Men. We’re a long way the “Evolution of Dance” and “Charlie bit my finger.”

 “When you watch something on TV or in a theater, you have to wait to go to the fan boards to speculate. The YouTube channel platform allows us to centralize the viewing experience so the audience can simultaneously watch, comment, question, and even re-watch along with a worldwide audience.”
Bryan Singer

That quote would make David Lynch roll over in his grave—if he were dead. Lynch has been vocal against movies being watched on cell phones. I can’t imagine he’d like the idea of people commenting and interacting with each other during one of his movies.

Commenter 1: That is one ugly dude
Commenter 2: They need to apologize to elephants for calling him the elephant man
Commenter 3: LOL
Commenter 4: I know what I’m wearing next Halloween
Commenter 2: You’ll have a better chance at picking up a girl

No one said the future would look pretty. (In fact, can you think of any futuristic film where the future looks bright? Mad Max, Logan’s Run, Blade Runner, Metropolis, Children of Men, Fahrenheit 451. )

I don’t know how many viewers H+ will get today but I’m going to put Lynch down as a no-show. Will you be watching? Personally, I’m interested in seeing what the future looks like.

P.S. If you want some positive news for the future, I think these kinds of online shows will grow. And they’ll need screenwriters, directors, actors—the whole nine yards. Who knows what You Tube will look like in seven more years? Perhaps something like what Steven Spielberg predicted way back in 1999:

“I think that the Internet is going to effect the most profound change on the entertainment industries combined. And we’re all gonna be tuning into the most popular Internet show in the world, which will be coming from some place in Des Moines. We’re all gonna be on the Internet trying to find an audience.”
(Steven Spielberg in interview with Katie Couric on the NBC Today Show in 1999/ From the post Screenwriting Outside L.A. 101)

Scott W. Smith


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