“This is our generation’s Sputnik moment.”
State of the Union Address 1/25/11
(Referencing the Soviet’s rocket launch in 1957 which fueled the USA in the space race.)
“The piece of advice that Walter Gretzky gave (his son) Wayne Gretzky was this…’don’t go where the puck’s been, go where it’s gonna to be.’ The philosophy was simple, if you puck chase you’re always going to be behind the game…You want to be the person that’s where the puck’s going to be.”
Filmmaker Kevin Smith
Back in the good old days of 1994 filmmaker Kevin Smith sold his $27,000 film Clerks at Sundance. A year later Edward Burns’ $25,000 film The Brothers McMullen was sold. Both Smith and Burns have continued carving out careers since that time and if you want to see which way the wind is blowing take a look at the direction they are heading as independent filmmakers.
A few months ago Burns’ self-produced Nice Guy Johnny (for again $25,000) and released it on iTunes. And earlier this week Kevin Smith announced that for his latest film, The Red State, he will not be selling the film at Sundance, but instead self-distributing the film first taking it on the road to large venues across the county where he will be speaking after showing the film.
His rational is he has a large fan base that follow his podcasts, Twitter feeds, etc. and he (or a studio) doesn’t need to spend $20 million advertising the film. We’ll see how it plays out. But it’s a good indicator of where the puck is heading for one group of filmmakers.
If you wanted to pinpoint indie film’s modern Sputnik moment I think it’s fitting to point to 1999 when The Blair Witch Project showed Hollywood the power of the internet. More than 10 years later we live in a digital world that has altered the music industry and now well into altering the film and Tv industry.
Five years ago we were watching poor quality short videos on You Tube and today you can stream feature films in high quality directly to your computer or TV via Netflix or the like. It’s no surprise that the last Blockbuster video store in my area announced this month that it was going out of business (following Hollywood Video stores that are long gone).
If independent filmmakers can raise their own money, make their own films AND can control the distribution—that is truly independent filmmaking. It’s a new game for filmmakers everywhere—from LA, to Iowa, and even the former Soviet Union. Heck, I can even see hockey great Walter Gretzky making his own films with his actress wife Janet Jones. (Still remember her role in The Flamingo Kid.)
The old Hollywood expression was it takes an army to make a film, these days you just need a camera—and an army of Twitter/Facebook/You Tube followers interested in the stories you tell. (Some of them won’t just be watching your films, but helping you raise funds as well.)
P.S. Speaking of Sundance & the Internet, I received a form email today from Oscar-winning director Kevin MacDonald saying, “Today we are unveiling Life in a Day at Sundance for the film’s World Premiere. I wanted to take this opportunity to thank all of you for participating in this extraordinary experience….” I was part of the You Tube community who on July 21, 2010 submitted one of the 80,000 clips that they were gathering for a 90 minute film. (Edited down from 4,500 hours of footage. So close. I can always say, “I was this close to having a film in Sundance this year”.) It will be interesting to see the final film. Here’s a teaser: