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Posts Tagged ‘Crimetown’

“I’m just one guy with a stupid little plan…I don’t know what the F**k I’m doing.”
Alex Blumberg (recording himself at the early stages of starting his company)
CEO, Gimlet Media

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Gimlet Media Founders Matt Lieber & Alex Blumberg

For a guy who admits he didn’t know what he was doing just three years ago, what Alex Blumberg has pulled off is remarkable. And thankfully he’s an audio producer (with an NPR background) so he recorded his journey to share the path he took to becoming a media mogul in the making.

I first listened to the startup podcast StartUp (season 1) when it was released in 2014. I found it interesting, as Blumberg’s podcast was not just about a business startup—but his business startup company.

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After a long career in public radio crafting shows for This American Life and Planet Money, Blumberg decided to launch out on his own.  Because he was reporting on himself it gave a unique perspective on the bold dreams, doubts, and fears that go along with starting any business.

And while the podcast was interesting in 2014, it’s even more enjoyable in 2017 now that podcasting in general and Gimlet Media specifically has flourished.

Their website says “Gimlet Media is the award-winning narrative podcasting company that aims to help listeners better understand the world and each other.” Informally they’ve been referred to as “The HBO of podcasting,” but they’re still a relatively small (in the global media market) company finding their way.

Gimlet itself now has 8 shows which average seven million downloads per month from listeners in almost to 200 countries:

Every Little Thing

Reply All

Crimetown (currently #27 on the iTunes chart of US Podcasts)

Startup

Science Vs

Homecoming

Heavyweight

Twice Removed

Undone

But back when Blumberg started his yet to be named company in 2014 it was just himself and no shows.  So to listen how the company started is both entertaining and informative as he, and his eventual partner Matt Lieber, talk about the risks and roadblocks they hit along the way to realizing their vision.

In show one Blumberg talks to venture capitalist (VC) Chris Sacca who was an early investor in Twitter, Uber, and Instagram, but admits that he’s not a perfect investor as he missed out on investing with Airbnb and Drop Box when they were startups.

Sacca asks Blumberg what is his unfair advantage. What does he have that others don’t? Blumberg says, “I knew it was an important question. But one I didn’t know how to answer.” Just listening to Sacca ask questions is a lesson in VC lingo.

Tomorrow in Gimlet Media we’ll look at FOMO—Fear of missing out. But that question—”What’s your unfair advantage?”—is a darn good question to ask in many situations.

P.S. Because this blog is also about a sense of place, one of the things I like about podcasting is they can focus on telling stories/reporting from places often off the media radar. Gimlets’s Crimetown is a look a shady politics and organized crime that once ruled Providence, Rhode Island. And S-Town (which debuted at #1 on the iTunes chart back in March) is a podcast that takes place in the rural south, in and around Woodstock, Alabama.

Scott W. Smith

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