Posts Tagged ‘Bruce Heavin’

“We’re looking to create the future. We’re looking to change the world of education.”
Lynda Weinman

If you can’t talk politics on election day, when can you? Both President Obama and Mitt Romney (who I both photographed in the above pictures back in ’08) say that Iowa could be the swing state in deciding the next President of the United States of America, so I’m just doing my part to inform the public.

What about lynda.com for President?

Isn’t it time for the USA to have a URL for President? (And a female one at that.)

Look at the track record:

Job stimulation: The fact that lynda.com has had an employment growth of 188 percent over the last three years is impressive, but knowing that growth happened in a down economy is stunning.

Economy: Lynda Weinman and Bruce Heavin started what would become lynda.com with their own $20,000 investment, and without a single venture capitalist (or government bailout) the company has amassed one million subscribers who pay around $25 a month for their services. Again impressive, especially since lynda.com is online video tutorials.

Technology: lynda.com not only embraces technology, but helps others to harness the latest technology as well. (Plus since no one has to drive to class that makes them a green/eco-friendly company as well.) My illustrator friend Gary Kelley may not care for all the newfangled technology, but he at least appreciates how I can move his artwork around for multimedia presentations. And lynda.com is where I learned to do that via keyframing on Final Cut Pro.

Education: Saving the best for last—lynda.com has over 1,000 courses totaling over 40,000 hours of online education. There are no tests to take or essays to turn in. People are spending hours and hours online to simply learn. To better their skills.  To be more proficient at Photoshop, After Effects, Final Cut Pro X, Cinema 4D, and the like. People learn because they see a purpose in learning. In a world where we spend a lot of time arguing about how to fix public education, it’s worth looking at what lynda.com is doing right.

I did my first lynda.com tutorial in 2006 and have been learning from them ever since. A few years ago an editor friend of mine who was working on a project for EA Sports called me one night with a DVD authoring question and asked,”What’s the name of that place you’re always talking about?”—the answer lynda.com. And just a few weeks ago when I spoke to electronic media students at the University of Northern Iowa I told them about how taking advantage of lynda.com (which is free to them as UNI students) is key to their success.

Maybe in 2013 we’re not ready for a URL to be President. Perhaps whoever is elected President today can just name Lynda Weinman as the head of education. That’s a start. And just so you don’t think this is all fluff, take the time to listen to the hour-long talk Lynda gave on education earlier this year in Olympia, Washington at her Alma mater The Evergreen State College. Good stuff.

(A talk by the way I watched in entirety over the weekend and was surprised and thrilled to see at the 22:09 mark Lynda set up and showed a clip I actually shot and edited back in 2009 of Marc Prenksy giving a talk at Wartburg College in Waverly, Iowa. It’s a talk I remember well. This digital world is a small world, huh?)

And to keep this in the film world, the Santa Barbara International Film Festival is presented by lynda.com. If you subscribe to lynda.com you will find they have seminars from past SBIFF available on producing, directing, and screenwriting.

P.S. And here’s a short video on how lynda.com got its start:

Scott W. Smith

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