
Deion Sanders is on a winning streak. In fact, he’s undefeated. Over the weekend—at age 53— he won his first game as a college football coach. The Jackson State Tigers beat Edward Waters College 53—0 to set the tone for a new Sanders challenge.
Sanders is the only person in the history of the world to play in both a World Series and a Super Bowl. So what did he do after his playing days were over? He became a sports broadcaster—a natural fit for his “Prime Time” personality. On the side, he did a rap album, starred in a realty show, coached high school football, and started a charter school.
Now he wasn’t as successful at all of those endeavors as he was as a pro athlete, which may be what brings him to Jackson, Mississippi. You don’t have to drill down far into ESPN story after ESPN story to know that the transition from successful pro athlete to mere mortal is a hard transition to make. Even those who still have millions when their career is over have trouble finding their place in the world.
I won’t question Sanders motives (as plenty already have), but I do think he still wants to ride some wild horses. That’s a phrase I was told once by a business guru who was explaining to me the drive of older, successful men. Winners like to win. Which explains why Warren Buffett still has a passion for investing, and why Clint Eastwood keeps making movies. And since both Buffett and Eastwood are currently 90 years old, Sanders is a relatively young man.
I don’t really know Sanders, but I once worked with him back in 2012. I was hired as a field producer to work on a project we shot at his Dallas-area/J.R. Ewing-like home. Not growing up with much money, working in production has personally opened up some interesting travel and life experiences. A shoot with golfer Greg Norman at the Bel-Air Country Club, inside a prison in South Africa, and a 12-course meal after a shoot in Kennebunkport, Maine come to mind. I’d put Sanders’ 28,000+ square foot home (with a ten car garage) up there with those memorable experiences.
Super talented guy on camera. And it was nice that we had a mutual connection. Sam Cook was the sports editor who hired me as a sports reporter/photographer out of high school in Central Florida, and Cook later worked for a newspaper in Ft. Myers when Sanders was playing high school ball. Sanders told me his mom still kept in contact with Cook. (Above is a mini-helmet that Sanders was gracious enough to sign for me from that shoot.)
It’s rare for a great athlete to become a great coach. It’s just a different skill set. Dan Gable, the great wrestler from Iowa, was not only an Olympic Gold medalist, but went on to become a multiple national championship college coach. He’s the only person that comes mind that excelled at the top levels as an athlete and a coach. I’m sure there are others, but it’s not a long list.
Time will tell how Sanders will do at Jackson State. But I wouldn’t bet against him. Perhaps he’ll win a conference championship. Perhaps he’ll elevate football at historic black colleges. And perhaps he’ll end up back at his alma mater, Florida State University, and return that program to its National Championship status. Could he end up moving to Atlanta one day and produce movies and TV shows at Tyler Perry’s studio? Sure. He does have a flair for drama. (And a history with the ALT having played for both the Falcons and the Braves.)
I don’t know what the future brings, but I do know that if Deion Sanders lives to be 90, he’ll have a few more wins behind him. And whatever he does it’s not going to be boring. Stay tuned for the revival in Jackson, Mississippi.
P.S. Sanders sold his 112-acre Texas mansion in 2014, and it got turned into a community.
Scott W. Smith is the author Screenwriting with Brass Knuckles