“The whole goal is to tell our story… Every single day the task of our social media accounts is to help tell the story of what it’s like to be a Clemson Tiger.”
Digital & Creative Director, Clemson University Athletics
It’s not only police departments now that have social media departments producing content, colleges athletic programs are also telling their story as a way to connect to students, donors, alumni, and to attract new recruits.
In the Sports Illustrated Social 100 Clemson came out #1 for their excellent use of Twitter, Instagram, Vine, videos, etc. In 2015 alone they are said to have had 27 million views across all platforms. The really amazing thing about Clemson University is it doesn’t have a film school (I don’t believe they have a TV major either) yet much of the content being produced are being done so by students.
Way back when I was a walk-on football player at the University of Miami and film major there all I remember the team having is a 16mm camera that filmed practices for coaches and players to watch. Fast forward to today and there are millions of people watching their favorite players prep for games. I’ve seen videos where even mundane fitness drills or workouts are made interesting. (And it’s not just football teams—or male sports— that are covered and followed.)
And schools are just in their infant stages of using all of this technology so this is a growth trend for people wanting to work in production. It’s not all done in 15 second bursts, and you can see longer narratives starting to be developed.
“The Dream is our biggest production to date. The Dream tells the story of a young boy who dreams of becoming a Clemson Football player and running down the Hill for the ‘most exciting 25 seconds in college football’ and chronicles his journey to the moments before his dream becomes a reality. It’s not common for athletic departments to produce fictional short films in house, so we’re very proud of this one.”
And if you want to dig deeper, here’s a video that unpacks the inner workings of how Gantt, digital content coordinator Nik Conklin & their social media team at Clemson work their magic:
P.S. If you’re down in south Florida and handy with a DSLR and/or After Effects connect with someone in the social media department and help the Miami Hurricanes and their new head coach Mark Richt rebuild the dynasty in Coral Gables.