“At a writing workshop, purely as a courtesy, I attended the poetry workshop presented by a friend, University of Hawaii professor Steven Goldsberry…Perhaps the most useful advice Goldsberry gave was to encourage writers to consider every sentence to be a joke, and to remember that jokes end on the punch line.
“This is useful to screenwriters struggling with issues regarding both dialogue and description. Don Corleone in The Godfather does not say: ‘He won’t be able to refuse the offer I’m going to make.’ The punch line in this sentence has to be ‘refuse.’ That’s where the drama resides. That’s the most powerful word, the one carrying the greatest stress. With the sentence ending on the punch line it becomes among the most timeless lines ever uttered in any movie: ‘I’m going to make him an offer he can’t refuse.'”
UCLA Screenwriting Chairman Richard Walter
Essentials of Screenwriting
P.S. After I wrote this post I found out that Professor Goldsberry earned his PhD from the University of Iowa—all roads may not lead back to Iowa, but a whole bunch of them do. Goldsberry also wrote The Writer’s Book of Wisdom: 101 Rules for Mastering Your Craft.