“Just because it’s a worthy cause doesn’t make it interesting.”
Audio journalist Alex Blumberg
Alex Blumberg is a rock star. At least a rock star in finding authentic emotions.
Between Thursday and Sunday night I caught chunks of Blumberg’s live (and then rebroadcast) CreativeLive seminar Power Your Podcast with Storytelling and was enthralled with what he pulled off with the help of his class.
Don’t get caught up in the podcast part of his title if that’s not your thing, but focus on the storytelling aspect. While Blumberg’s background includes producing for NPR’s This American Life and most recently the podcast StartUp, his ability to talk storytelling was not only informative but moving.
In my last post, I covered some of the nuts and blots I took away from the sections of the talks I heard. Today I’ll fill in a little bit why I think it was one of the top creative seminars I’ve ever seen. (It was no surprise when I later found out that it is the same material that Blumberg presents when he teaches at Columbia University.)
While my last post mentioned the pre-interview process Blumberg did (with San Francisco-based artist Ann Rea), over the weekend I caught the full interview 90 minute he did with Rea and it was 100% engaging.
If you can, buy the $99 class just to salute Blumberg’s and Rea’s gamble and boldness. (A heck of a lot cheaper than taking it at Columbia.) I’ll try here to synopsize what made it special. Though this was meant to be a NPR-like radio program, I swear you could at least write a Lifetime movie script as you listen to Rea’s life story unfold.
What made it such a powerful tag team effort was the framework of questions that Blumberg asked and Rea’s honest answers. You could say the structure broke down into four acts. (I’m flying from my notes so some of the actual details may be a little off.)
1) The desire for Rea to paint at a young age, and the early support she got from her artistic talent. She won a scholarship to art school where she was an Industrial Design major. After graduating she moved to Dayton, Ohio and expectations for an artistic career fell away with the reality that student loans needed paid. (Downbeat)
2) But while in Dayton she met a man who would change her life. She met him the day she moved into her apartment and thought, “He’s my neighbor? Nice.” They got married and eventually dreamed about a life beyond the Midwest and agreed on trying the California dream. He landed a job in San Francisco and they took their goldfish and drove west. Life was full of positive expectations. (Upbeat)
3) The San Fran dream faded when his job was actually in Sacramento and they eventually settled in the suburb of Elk Grove where she spent years working various cubicle jobs with no satisfaction or artistic expression. Financial and marital problems followed until she decided for her own physical safety it was time to leave her marriage. She’d be starting over as their savings were depleted. (Double Downbeat)
4) She started to paint again and as she talked about that process it reminded me of that line in Jerry Maguire where he’s writing his mission statement and says, “Suddenly, I was my father’s son again.” Rea wrote a business plan because she didn’t want to just paint—she wanted to make a living painting. In her first year as a full time painter she made more than she’d ever made before, and continues to grow her business. And now she helps others turn their artistic efforts into profit. (Double Upbeat)
What you don’t get from my overview is the authentic emotions that were tapped into—in real time over the course of the interview. The laughter and joy of their trip west, the pain of finding out her husband was a closet alcoholic, and the tears of rediscovering her artistic talents—of finding new life.
As a bonus at the end of the second day of the workshop, Blumberg played some edited clips from the interview thereby completing the whole creative process of showing pre-production, production, and post-production.
There were many valuable takeaways for any storyteller. Perhaps none more valuable than asking a question and shutting up. Just letting the person you’re interviewing give raw and honest answers as they tell their story. That’s how you capture the magic—how you find authentic emotions.
You can listen to the edited interview here.
And you can follow Blumberg on Twitter @.
P.S. I promise you I don’t make a penny from talking about CreativeLive (or Lynda.com or KelbyOne training) but it turns out Ann Rea has a class on CreativeLive called Make Money Making Art. I have not seen that, but based on her interview with Blumberg it’s worth at least checking out.