I don’t know where New York copywriter Jon Kallus got the idea for the Russian millionaire (billionaire?) and the mini-giraffe but that Direct-TV spot is one compelling commercial. Every once in a while a spot comes around that captures people’s imaginations and goes viral on the Internet. The spot “Opulence” featuring Timothy Murphy complete with lots of gold, a Van Gogh painting, and dogs playing poker is one such commercial.
The ending where Murphy leans over and kissing a miniature giraffe is the surprise that we love to see in commercials and movies but so rarely find.
Jon Kallus’s works at the advertising group Grey and his personal website states before that, “he was an agent trainee at CAA. Then, in a fit of moral fervor, he decided to swap the frothy excesses of Hollywood for the stoic austerity of advertising. At Grey, he’s worked on campaigns for DirecTV, E*Trade, Crown Royal and the NFL.”
And for a surprise ending, Kallus has a B.A. in Economics from Vasser College in Poughkeepsie, New York. (I bet he has at least one screenplay in the works on his computer.)
For what it’s worth, I also have mini-giraffe at my house. His/her name is Matty and she/he’s named after Orlando writer/director Matthew Porter who was kind enough to take me to South Africa years ago to help him shoot a documentary. That’s where I picked up Matty—my two foot tall wooden giraffe. Not as cool as the one that the Russian dude has but easier to clean up after.