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Posts Tagged ‘Green Bay Packers’

“It’s really a huge opportunity for our career— which we’ve been struggling with for a long time. I’ve been dreaming of this my whole life.”
JR Burningham
Utah native interviewed before his Doritos Super Bowl spot won $1 million


You know, I’m all about the little dogs doing big things, and the Dortitos commercial that aired during the Super Bowl last night not only featured a pug—but was a total underdog itself. The spot was directed by JR Burningham for $500. and ended up earning him $1 million in a Doritos/PepsiCo competition in which more than 5,000 commercials were submitted.

Burningham’s commercial featured a small pug knocking a door down on top of his master in his quest for Dortios. The spot tied for first on the Super Bowl Rating Meter even beating out the VW Star Wars spot in popularity. And while the 31-year old Burningham has been called in some articles “a part-time web-designer”—there’s a little more to the story.

Burningham is originally from Salt Lake City and after he graduated from the University of Utah with a B.S. degree in computer engineering & computer science, he went on to get an MFA in film production at USC in 2008. At USC one of his films received an honorable mention at the Student Emmys and he also met Tess Ortbals who became his partner at Mythmakers after they graduated.

Ortbals, who has an MFA from USC on the producing side, wrote the script Terra Incognita with Burningham which recently finished in the top ten of both the Austin Film Festival Screenwriting Competition and The Script Department’s Silver Screenwriting Competition. Ortbal’s undergraduate work was in ancient storytelling and mythology, and she graduated with a BA in anthropology. Producing a winning commercial wasn’t just blind luck.

Burningham & Ortbals set-up their shop in Burbank, CA and while their dreams are big , so is the debt from their student loans. So it wasn’t beneath them to gather some film school friends together in hopes of creating something that could bring them a little attention.

“This commercial was a last-ditch attempt to make something happen. It’s just a very difficult industry.”
JR Burningham

Mission accomplished.

They rented a Cannon 7D camera package, gathered some film school friends together, and shot  for a day in Ventura. And the rest is history. A history that is beginning to repeat itself. A trend that began a few years ago when major advertising production outsiders began to make inroads in the granddaddy of advertising venues.  In fact, this year 3 of the top 5 rated commercials during this year’s Super Bowl were made from people that represent Main St. more than Madison Ave.

In fact, when I last checked the most  watched ad of all time was the Doritos ad Snack Attack Samurai that ran during last year’s Super Bowl. It was made by a couple filmmakers (Ben Kruger & Cole Koehler) in Minneapolis. (I was fortunate to work with one of the actors in that spot, Mike Rylander, last year on a production I was producing/directing.) Kruger & Koehler spent less than $1,000.  for a :30 spot that was viewed by 116,231,920 people. Big return on investment as they won $25,000.

And don’t forget the two unemployed brothers (Dave and Joe Herbert) of Batesville, Indiana who also won $1 million for their Doritos commercial that was chosen as the best commercial during Super Bowl XLIII.

“As digital media continues to expand, entrepreneurial filmmakers like ourselves must blaze a new model that includes making great movies for less money while expanding distribution avenues. It has to change on both ends. The true masters of the 21 century filmmaking will be those who can be extremely business savvy without compromising the quality of the craft or the meaning of their story.”
JR Burningham

Entrepreneurial filmmakers—that has a nice ring to it.

Congrats JR & Tess, I look forward to seeing your feature films in the not to distant future. (And I read where they just got engaged.) And congrats to the team just east of Iowa, the Green Bay Packers, for the big Super Bowl win.

And just for fun here’s a Doritos spot that I did last year as a one man crew (producer/director/writer/cameraman/editor)  for the total cost of less than $8 (two bags of Doritos). It didn’t win anything, but it was a nice experiment. (Best to double click on it as WordPress frames it kind of funky.)

February 9, 2011 Update: The spot I made with spray paint artist Paco Rosic fit my creative temperament, but doesn’t quite fit the commercials that usually win the Super Bowl challenge. Those usually have to do with pain, hulliliation. (Using sophomoric humor is a plus if you want to rise to the top.)   “The thing about the Crash The Super Bowl contest is that you’re not playing to ‘your’ audience. Meaning, this commercial isn’t about what you necessarily think is funny or what the people you show your work to thinks is funny. Quite simply, it’s about what is formulaic AND funny AND plays to the widest demographic of people.” Ben Krueger  (who along with Cole Koehler, won $25,000. for their Doritos spot in 2010).

Febraury 10. 2011 Update: The Chevy Camero ad during the 2011 Super Bowl became the most watched ad according to Nielsen Co. beating the 2010 Doritos with 119.6 million viewers.

Scott W. Smith


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This past weekend in the Midwest there was more drama surrounding college and professional football than I think comes out in movie theaters any given weekend. (Year?)

There were 106,033 people in Columbus, Ohio watching USC come from behind about a minute before the game ended to beat Ohio State 18-15.

There were 110,278 people in Ann Arbor, Michigan to watch Michigan beat Notre Dame 38-34 by scoring a touchdown with 11 seconds left in the game.

And over in Wisconsin at a sold out Lambeau Field the Green Bay Packers beat the Chicago Bears 21-15 by scoring the winning touchdown with 1:11 remaining.

And perhaps the best ending of the weekend was a little less visible game in East Lansing, Michigan when underdogs Central Michigan upset Michigan St. 29-27. All it took was a last minute touchdown, a failed 2-point conversion, a successful onside kick, an off-side penalty on the defense on a missed field goal, followed by a successful field goal with 3 seconds to go.

 

Why can’t more movies be that engaging?


 

Scott W. Smith

 


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Johnny Depp is in Wisconsin this month shooting a John Dillinger film based on the book Public Enemies by Bryan Burrough. While in Wisconsin the Michael Mann directed film will be shooting in Columbus, Darlington, Madison and Milwaukee.

(You can view photos of the film at www.thedailypage.com/daily/article.php?article=21981)

Wisconsin is just over the Mississippi River from Iowa and has had a three-year legislative wrestling match for the final passage of a state incentive package to attract filmmakers. Film Wisconsin’s executive director Scott Robbe reports of an interim measure for qualified producers and should be encouraged by Depp filming in the state.

While Wisconsin’s film related history is often overlooked, it does have some legendary connections. Pulitzer Prize-winning writer Thorton Wilder (Our Town) was from Madison and the man named by the British Film Institute as the greatest director of all time, Orson Welles (Citizen Kane) was born in Kenosha. Nicolas Ray, who directed Rebel Without a Cause, was from the small town of Galesville.

Actor/writer Gene Wilder (Young Frankenstein) is a Wisconsin-Iowa combo having been born in Milwaukee and was a theater major at the University of Iowa. Wilder-Depp connection: Willy Wonka & the Chocolate Factory and the remake.

Milwaukee was also the setting of one of the most popular all-time TV programs, Happy Days. (I had said Kenosha in an earlier post, but only “Al the Grocer”–Al Molinaro– was from there.) The setting for the TV program Laverne & Shirley was also Milwaukee.

One of the most well-known film characters of all time, Jack from Titanic (played by Leonardo DiCaprio) was from Chippewa Falls. And I have to add that his love interest Rose when we find her as an elderly woman is living in Cedar Rapids, Iowa.

DiCapario and Depp both starred in What’s Eating Gilbert Grape that was set in Iowa and written by Des Moines native Peter Hedges.

Wisconsin news is usually overshadowed by the Green Bay Packers football team and their cheese head fans. (I once did a shoot with Packer Hall-of-Famer Reggie White, the minister of defense, and found him to be a friendly and kind man.) Wisconsin is also where Land’s End clothing, Oshkosh B’Gosh, Kohler, Harley-Davidson, and Trek Bicycle Corporation, have their headquarters, but it does have its artistic bent.

In fact, check out the work Madison interactive group Planet Propaganda is doing — not only with Trek but companies in Chicago, Minneapolis and on both coasts. And just for the record its creative director John Besmer is a screenwriter as well. He was one of the writers of the recently completed Winter of Frozen Dreams starring Keith Carradine.

The creative heartbeat of Wisconsin is Madison. It’s the Midwest equivalent of Austin, Texas. Free spirited college town, state capital, thriving businesses, and plenty of live music. (Nearby Middleton was recently voted the #1 place to live in the country by Money Magazine.CNN.)

Madison is also just two hours away from Chicago by train. And about an hour away from hidden (to people outside the area) jewel of a town called Lake Geneva, which has been called “The Newport of the West” and “The Hamptons of the Midwest” for its mansions on the lake.

The University of Wisconsin, Madison is where “America’s Finest News Source” and satire The Onion began and where Oscar-winning writer/director Michael Moore (Bowling for Columbine) went to school. Zucker, Abrahams and Zucker (David, Jim & Jerry) grew up in Shorewood, Wisconsin and attended UW Madison together before hitting it big with Airplane! in 1980, and other hit films that followed. Documentary filmmaker Errol Morris (The Thin Blue Line) and producer Walter Mirisch (The Apartment) also graduated from UW-Madison.

I know this will be hard to believe but with a Ph.D. from UW-Madison is screenwriter/director Andrew Bergman, whose work includes Blazing Saddles, Fletch, Honeymoon in Vegas, and Striptease. Woody Allen’s co-writer on Manhattan, Sleeper, and Annie Hall is Academy Award winner writer Marshall Brickman –who, yes, attended UW-Madison.

Those also attending UW-Madison include screenwriter/director David Koepp who wrote the upcoming script for the new Indiana Jones film (as well as Spider-Man and the Depp thriller Secret Window) and Michael Mann (Miami Vice) himself. Marjorie Kinnan Rawlings graduated from UW-Madison in 1918 twenty years before her book The Yearling was published. Recent Oscar-winning screenwriter Diablo Cody (Juno) wanted to attend UW Madison but says she went to University of Iowa was because she couldn’t get into Madison.

Madison has a chapter of the Wisconsin Screenwriters Forum which offers writing workshops and seminars. (There are also chapters in Milwaukee and Los Angeles.)

Elsewhere in the state many memorable movies have been shot in Wisconsin including A Simple Plan (from a novel by the other Scott Smith), Blues Brothers, Mr. 3000, Meet the Applegates, Uncle Buck, Major League, and parts of Hoop Dreams.

And don’t forget the classic scene in Wayne’s World when Wayne and Garth meet Alice Cooper in the “we’re not worthy” scene backstage at Cooper’s Milwaukee show:

Wayne: So, do you come to Milwaukee often?

Alice Cooper: Well, I’m a regular visitor here, but Milwaukee has certainly had its share of visitors. The French missionaries and explorers were coming here in the late sixteen hundreds to trade with the native Americans.

Pete (Band member): In fact, isn’t Milwaukee an Indian name?

Alice: Yes, Pete, it is. Actually, it’s pronounced mill-e-wah-kee, which is Algonquin for “the good land.”

Wayne: I was not aware of that.

Alice: I think one of the most interesting aspects of Milwaukee is the fact that it’s the only major American city to have ever elected three socialist mayors.

Wayne: Does this guy know how to party or what?

To watch the Alice Cooper scene fast forward past Wisconsin native Chris Farley’s cameo to the 3:00 mark.) 

When I was 19 I went to an Alice Cooper concert in Tampa and about 15 years later met him at a conference I was working in San Diego. Like Reggie White he too appeared to be a friendly and gentle man. (Though quite a bit smaller than White.) He’s quite the golfer and joked that his garage looked like Nevada Bob’s (a chain of golf wholesale stores).

And to come full circle if ever there was a film done on Cooper’s life I can’t think of anyone better to play him than Johnny Depp. (Though he might need to work on his golf game. For some reason Depp strikes me as the kind of guy who like sharp things in his hands versus a golf club.)

As we pull away from our little road trip to Wisconsin let me say that Depp is originally from Owensboro, Kentucky and once driving back to Iowa from a shoot in Charlotte I spent the night in Owensboro. I’m a sucker for shooting neon signs and took this photo near Depp’s childhood house.

owensboroneon2109.jpg

Who knows, maybe long before he was Jack Sparrow, Edward Sizzorhands or John Dillinger he hung out at this place. Just another reminder that talent comes from everywhere. (For what it’s worth George Clooney is also from Kentucky.)

Did you know that writer Hunter S. Thompson was also from Owensboro? The same guy Depp played in Fear and Loathing in Las Vegas.

Here’s a quote from Thompson for all those itching to leave home and run off to LA: “The TV business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”

Just wanted to pass that along – just in case you were not aware of that. (Good thing for Depp that he fled the TV business early, huh?)

Oh, and back home in Iowa I received a call Saturday to work on a feature film shooting in Des Moines in April and May staring Ellen Page, the star of Juno. That’s really coming full circle for this blog since I started Screenwriting from Iowa after seeing Juno. Schedule-wise I don’t think I’m going to be able to work on that film but it’s good to see that Iowa’s film incentives are working as well.

Actors interested in auditioning for the Ellen Page thriller send pictures, resume, and contact info to PMS Casting, 2018 Hwy G28, PO Box 122, Pella, IA 50219. More info can be found on Iowa casting director Ann Wilkinson’s website www.pmscasting.com .

P.S. Anyone looking for a different place to vacation this summer? One of the great travel surprises of my life was visiting Door County in Wisconsin years ago. I was blown away by how much it reminded me of the Florida Keys. (Good place for actors to find summer stock work as well.) And if you want more of a taste of Florida in Wisconsin, Jimmy Buffett will be playing in Apple Valley on July 19.

Copyright 2008 Scott W. Smith

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