“The world needs a new culture around creativity…Being Creative makes this planet a better place.”
“In the beginning God created the heavens and the earth…”
About ten years ago I read a Tom Peters quote that off the top of my head was something like; ”Sometimes to rejuvenate yourself creatively, you need to move to another climate or another culture.” Seven years ago I moved to Iowa (“Two roads diverged in a wood, and I—I took the one less traveled by”—Frost) and that has made all the difference. Long story short, it turned out to be the change I needed to rejuvenate myself creatively. In a sense it was a step back from the track I had been on.
I had been on the traditional track, doing traditional things, with a traditional mindset. Even the places I lived were somewhat traditional for somebody with a creative mindset—Miami, Los Angeles, Orlando. And along the way I got to work with some good people on good productions, traveled a good bit, and kept up with the creative changes by embracing new technology as it came my way, like shooting stills and video digitally and going from editing film on a Steenbeck flatbed to editing with an AVID. (And now FCP, Motion, Soundtrack, etc., etc.)
But I ways also looking for something different. Something that tapped into that creative ideal I had when I was 18-years-old. Along the way I was also reading Malcolm Gladwell, Daniel Pink, and Seth Godin. Turns out the same people Chase Jarvis*, a Seattle-based photographer, has been reading. Jarvis is a piece of the puzzle of bridging the gap between the old traditional creative guard and a new way of doing things that is well on its way. This new thing, this wave of change, Jarvis calls “social art.”
What is social art? Jarvis says, “I can’t say exactly what it is, but I can tell you that it’s creating content and context. It’s interdisciplinary, it’s participatory, it’s interactive, and it’s symbiotic. Everybody can win. Most importantly I think social art is incomplete if there’s not another person on the end of the pipe in some way, shape or form participating in that art with you. “ (Have you ever written a screenplay that didn’t get produced? Yeah, me too. That’s a good example of an incomplete art.)
Social art could be a communal dinner where someone is sharing their art of cooking, while another is sharing a song, and others are showing photographs, paintings, and films. What a wonderful world, right?
And despite all of the negativity associated with the Internet there is an amazing amount of sharing of creative content. Dare I say communities connecting via Facebook, Twitter, You Tube and the like. Today people are connecting and freely sharing information with the same zeal that the old tradional guard tried to hide.
Last week Jarvis spoke in New York City at the Photo Plus Expo and said, ”I’m asking you to put yourself at the center of a new art, a social art where you’re creating something and sharing it with those around you…Take more picture, be fearless, put yourself out there, shoot more films, build tools—the iPhone app is a great tool, and educate. At the end of the day what I’m talking about is the democratization of creativity.”
It’s an exciting time to be in the creative arts. I have a first hand view of young creative people (some with no traditional arts education) who are carving out niches taking pictures, producing music videos, making films, painting, creating animation, and designing graphics and websites. And they’re earning a living not even aware of the fading traditional way of doing things.
“This is the most exciting time in the history of the world to be a photographer…It’s the first time in the history of the world that content creators are also distributors. Anybody in this room, if you took a picture of me in the hallway you have— within five minutes—you can have a blog, a Facebook account, Twitter and be sharing your work. The content creators are the content distributors. And the best thing about this is we don’t have to ask anybody’s permission.
Until now everything previous to this you had to have permission if you wanted to show your work on any sort of scale. Sure you could show your work to your friends, you could walk around New York with a portfolio, walk into five ad agencies in a day, sure—that’s that scale. You needed permission from the gallerist, you needed permission from the magazine editor, the photo editor, you needed to get tapped, selected by the ad agency to be able to show your work on any sort of scale. Those days are over. Any person in here can share what they create, with scale, right now.”
This may not be the most exciting time in the history of the world to be a traditional screenwriter. But to be a screenwriter with a “social art” mindset it’s an incredible time. Imagine writing a script, doing an online reading, gathering a following, rasing money through a Kickstarter campaign, making your film, generating interest via your blog, and distributing it via DVD sales on your website and iTunes rentals and sales. That is not the future, these are tools that are at your disposal right now.
Over the weekend we’ll look at how writer/director/actor Edward Burns is a great model for independent filmmakers. For his latest film, Nice Guy Johnny, Edwards is both the creator and the distributor.
*Jarvis has a blog and you can follow him on Twitter @chasejarvis.
Scott W. Smith
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