“The cheapest [Netflix] show is $3.8 million an episode. ‘House of Cards’ started at $4.5 million and (executive producer David) Fincher took it way above that…The next series is ‘Hemlock Grove’ and they’re doing that for about $4 million an episode. ‘Orange is the New Black’ is just under $4 million as well. They’re huge budgets shows, doing things in a huge way.”
CAA TV literary agent Peter Micelli
Netflix Series Spending Revealed by Andrew Wallenstein
Variety 3.08.13
“It’s hard to watch Netflix’s’ House of Cards’ and not get the feeling that it’s not only great programming, but also a seminal event in the history of TV….It’s the first major TV show to completely bypass the usual television ecosystem of networks and cable operators….If there’s any doubt about the venture’s success, competitors are already rushing to emulate it.”
What Netflix’s “House of Cards” Means for the Future of TV by Greg Satell
Forbes 3.04.12
P.S. Netflix, an online rental service, was founded in 1997 and now has more than 23 million subscribers. It’s worth noting that fifteen years ago there was a healthy groundswell of people using DVDs, and about ten years ago there were 9,000 Blockbuster video stores across the United States (less than 500 remain today). Makes you wonder what the next 10 or 15 years of change will bring in the distribution system—and what kind of opportunities it will bring for screenwriters and filmmakers.
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