“What is a story, exactly?”
What were you doing at 4:16 this morning? I was watching a story unfold about a woman who married the hunk who lived next door to her in Dayton, Ohio and moved west to live the California dream. She found her dream, but not until she went through years of despair.
“Everyone wants to find a way out of pain.”
It wasn’t a movie, a TV show, or even a radio program, but the CreativeLive online class Power Your Podcast with Storytelling with Alex Blumberg. It was intriguing because you were able to watch how Blumberg takes a person out of the audience and shows how he would learn and tell her story for a program like This American Life (the NPR program where Blumberg was once a producer). Great stuff for anybody wanting to develop and tell better stories.
You can watch part two of the class for free today (and the rebroadcast tonight), or buy both days today for $79 (or $99 after today). I don’t recommend a lot of things to buy, but what I caught of Blumberg’s talk yesterday (and again early this morning) it’s solid material that you’ll find helpful and engaging if your storytelling is for features, TV, documentaries, radio, corporate videos, non-profit/NGO, or podcasts.
“Go where the medium lets you go.”
He covers aspects like finding the core of the story, what hooks the audience into the narrative, what details do you need to tell, what surprises can you find, and what areas need explored. With the woman in the audience some of those areas were her dream of living in San Francisco turned into living in a suburb outside of Davis,CA. Her marriage and plans of 2.5 kids turned into a divorce and no kids. But there is a revelation and discovery on her way to finally living her California dream life—being a painter in San Francisco. If there’s a theme to her story it could be, “The road to happiness travels through many unhappy places.” (How’s that for a universal theme that would resonate with a few people worldwide?)
A few thoughts that I’ll pass on from Blumberg are his formula for nailing the thumbnail version of the story is, “This is a story about X, and it’s interesting because of Y.” When you tell people this framework for your story it must hit them at the gut level—they want to hear the story. It’s instantly intriguing.
This wasn’t an example from the workshop but I think works:”This is a story about ordinary people with the same name as famous people.” I’m flying from memory here, but I think that was the basic concept from a This American Life broadcast a few years ago. One of the ordinary people name was Willie Nelson and he lived in Texas where the more famous Mr. Nelson lived. Ordinary Willie Nelson kept voice mails left on his answering machine but obviously left for the famous Willie Nelson lived. It was an engaging program in the radio medium.
“Boredom is the enemy.”
In telling your story look for the unexpected twists, contrasts, We like to hear about the pain, the a-ha moments, and the resolution/triumph.For true stories he looks for someone with direct experience rather than just an expert in the field.
Blumberg also said what he’s looking for when interviewing people is “authentic emotions.” Finding someone who went bankrupt because of a subprime loan they couldn’t afford to pay will tend to have more authentic emotion versus an expert on the topic. (Boots on the ground stuff, versus the view from afar.)
While it was a risk to interview an audience member in front of a live Internet audience, he certainly found “authentic emotions.”
If you can check it out today for free.
Finding Authentic Emotions (Part 2)
40 Days of Emotions
Ira Glass on Storytelling
Creative Learning 2.0
Chase Jarvis—A Creative Force one of the co-founders of CreativeLive
The End of the Rope Club (Oscars ’14) The California dreamer story belongs in the end of the rope club.