“I’m in the emotional transportation business. If you want to be in that position, you have to understand drama. You have to understand how characters interact. You must understand how to move audiences emotionally, because that’s what they talk about in word of mouth. You don’t talk about what the film was about, you talk about your experience seeing the film: I loved it, I laughed, I cried, I observed. That’s what makes people go to the movies.”
Peter Guber, Chairman/CEO of Mandalay Ent Group (Exec Producer Rain Man, Batman Returns)
MovieMaker magazine
Winter 2006
Page 69
Related Post: 40 Days of Emotion
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